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Thursday, July 06, 2006

Bouygues Telecom and Microsoft Collaborate on Next-Generation Mobile Entertainment Services Using Windows Media

Bouygues Telecom and Microsoft Collaborate on Next-Generation Mobile Entertainment Services Using Windows Media

REDMOND, Washington and PARIS, July 6/PRNewswire/ --

- Bouygues Telecom Mobile Music Service to Run on Handsets Supporting
Windows Media Technology

Bouygues Telecom and Microsoft Corp (Nasdaq: MSFT) today announced
collaboration to incorporate Microsoft(R) Windows Media(R) technologies
progressively in Bouygues Telecom's next-generation mobile music offering set
to launch in the first half of 2007. In addition to the service, various
Bouygues Telecom handsets will be tailored for the service and include
support for core Windows Media technologies including Windows Media Audio,
Windows Media Digital Rights Management and Microsoft's Media Transfer
Protocol as handset platforms' capabilities evolve. Bouygues Telecom will
also evaluate the use of other Windows Media platform components including
Windows Media Video, Microsoft's implementation of the SMPTE VC-1 standard,
for use in future mobile media initiatives.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )

"By using Microsoft's proven Windows Media technologies, we meet
customers' needs and requests for better integration of their mobile handsets
into the home digital ecosystem," said Benoit Louvet, multimedia mobile
director at Bouygues Telecom. "With this improvement, mobile handsets will
communicate more easily and smoothly with other multimedia devices."

"As a recognised innovator and leading adopter of advanced wireless
technologies, Bouygues Telecom's support of the Windows Media platform is a
powerful endorsement of Windows Media capabilities in the mobile space. Our
collaboration will extend the growing landscape of interoperable devices and
scenarios using the Windows Media platform," said Amir Majidimehr, corporate
vice president of Windows Digital Media Division at Microsoft. "We're
committed to innovating and evolving our digital media technologies in ways
that enable our partners to deliver entirely new mobile entertainment
offerings."

Using a dual-download approach, Bouygues Telecom will also take advantage
of the ability of Windows Media to efficiently deliver content both over the
air to mobile handsets and through the internet to Windows(R)-based PCs. By
adopting Windows Media technology, Bouygues Telecom handsets will be able to
play music downloaded from more than 100 online music services round the
world, and also support music content ripped from CDs in the highly efficient
Windows Media Audio format. Also, content purchased from Bouygues Telecom's
service will be compatible for playback on Windows-based PCs and more than
120 portable media players.

Bouygues Telecom and Microsoft will collaborate to implement Windows
Media technologies on Bouygues Telecom's handsets, and on the design and
implementation of Bouygues Telecom's dual-download music service to ensure a
unified user experience on both the handset and PC.

About Bouygues Telecom

Bouygues Telecom's aim is to become "the preferred brand of mobile
services" and to continue to improve services for its 8,145,000 customers.
Having introduced the talk plan in France in 1996, the company launched
i-mode(TM) in France in November 2002. The i-mode service drew 1,500,000
customers, including 150,000 to its broadband offer. This new offer,
available to over 90% of the French population through Bouygues Telecom's
national broadband Edge network, proved very successful. Bouygues Telecom
also offers to business and professional customers a large rank of broadband
data services.

About Microsoft

Founded in 1975, Microsoft is the worldwide leader in software, services
and solutions that help people and businesses realise their full potential.

About Microsoft EMEA (Europe, Middle East and Africa)

Microsoft has operated in EMEA since 1982. In the region Microsoft
employs more than 12,000 people in 60 subsidiaries, delivering products and
services in 138 countries and territories.

This material is for informational purposes only. Microsoft Corp
disclaims all warranties and conditions with regard to use of the material
for other purposes. Microsoft Corp shall not, at any time, be liable for any
special, direct, indirect or consequential damages, whether in an action of
contract, negligence or other action arising out of or in connection with the
use or performance of the material. Nothing herein should be construed as
constituting any kind of warranty.

NOTE: Microsoft, Windows Media and Windows are either registered
trademarks or trademarks of Microsoft Corp in the United States and/or other
countries.

The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.

Web site: http://www.microsoft.com

Source: Microsoft Corp

Weber Shandwick Technology, +44-20-7067-0500, or msrcpr@webershandwick.com, or Jason Wellcome, +1-425-452-5434, or jwellcome@webershandwick.com, or Heather Bott, +1-425-452-5485, or heatherbott@webershandwick.com, all of Weber Shandwick for Microsoft Corp/ Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO/ AP Archive: http://photoarchive.ap.org/ PRN Photo Desk photodesk@prnewswire.com/ NOTE TO EDITORS: If you are interested in viewing additional information on Microsoft in EMEA, please visit http://www.microsoft.com/emea or the EMEA Press Centre at http://www.microsoft.com/emea/presscentre . Web links, telephone numbers and titles were correct at the time of publication, but may since have changed. For additional assistance, journalists and analysts may contact the Microsoft EMEA Press Office at +44-870-243-0515 or other appropriate contacts listed at http://www.microsoft.com/emea/contactus .
If you are interested in viewing additional information on Microsoft Corp, please visit the Microsoft web page at http://www.microsoft.com/presspass on Microsoft's corporate information pages.

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