America's Dream Date Brings Reality TV Online

America's Dream Date Brings Reality TV Online

GoFish.com Launches New Programming Model for Advertisers to Participate in User-Generated-Video Boom

SAN FRANCISCO, July 31 /PRNewswire/ -- GoFish, a leader in the online video space, today announced the debut of America's Dream Date, an interactive reality show online that allows participants to submit videos of themselves, join the cast of the show, fight to distinguish themselves from the pack and avoid elimination with hope of ultimately winning a luxury dream date vacation to Paris. Thousands of contestants are poised to upload their own creative videos and use grassroots efforts such as emailing to friends and promoting themselves on their social networking sites, to gather votes for their videos and move one step closer to claiming their place as America's Dream Date.

Cast members have already begun submitting short, creative videos of themselves during July's pre-registration casting call. Today, the show will begin to air with contestants uploading videos to compete for votes from the viewing community. The first six weeks (July 31 through September 14) will allow anyone to get in on the action through uploading their own videos highlighting why they should be crowned America's Dream Date. Viewers will vote on individual videos, collaborate and share opinions as well as track their favorites all through the GoFish.com site, the participants with the most votes from the community will win.

On September 15, the dreaded elimination stage will cull all cast-members down to a final group of 10 men and 10 women, based entirely on the community's votes. In the final two week elimination period, the viewing community will be able to play matchmaker and decide who will ultimately be the final America's Dream Date couple and win the prize. The top couple will be paired and sent on a luxury dream date vacation in Paris. The second and third place couples will win dream dates in Las Vegas. GoFish will broadcast footage of these final dates after they take place so that America's Dream Date viewers can see how it all works out.

"America's Dream Date is the perfect platform for channeling the energy and enthusiasm around user-generated video into branded vehicles that sponsors are attracted to," says cofounder and CEO Michael Downing.

Submissions can be uploaded at www.gofish.com. Contestants and the viewing community will drive the action around the show and determine the outcome, with the winners announced on September 30.

With America's Dream Date, GoFish takes the common reality show concept everyone is familiar with -- a small number of people actually participating in a show while millions watch -- and turns it on its head by allowing millions to both participate and decide the outcome of a show. The entire program is created and driven by the viewing community who become active participants by submitting videos or voting as part of the audience.

With this new interactive reality platform, GoFish combines the most compelling features of prime-time reality TV programming with the immersive and rich on-demand features of an online community. The format encourages users to fully immerse themselves in an ongoing reality show that is the first-of-its kind in the user-generated video space.

GoFish & Branded Programming

Unlike other user-generated video sites, GoFish is creating branded/sponsored interactive shows that tap into the energy and enthusiasm around personal video. In the first season of America's Dream Date, Jetset Beverage Inc., owners of the new Jetset energy drink, will be the primary sponsor.

"Partnering with GoFish on America's Dream Date made perfect sense to us," says Jeff Silver, President and CEO of Jetset. "We target the same young, savvy crowd who are participating in the user-generated content revolution and Dream Date gives us a great way to reach this market through a show made for them and by them."

"As user-generated programming continues to take a bigger bite out of the television broadcast pie, our sponsorship model for America's Dream Date -- in this case Jetset Beverage -- is reminiscent of the early days of television when big brands would 'own' a program throughout its run," says Downing. "We have two additional shows in development now with similar sponsorship dynamics."

About GoFish

GoFish is leading the online community for original user-generated video programming. The GoFish Interactive Reality Platform is a first-of-its kind technology for developing and deploying original user-generated programming within the context of a show. The Interactive Reality Platform enables GoFish to bridge the gap between major brand advertisers/sponsors and the rapidly growing world of user-generated video creation.

NOTE: GoFish and America's Dream Date are registered trademarks of GoFish, Inc. All other products and services mentioned are the property of their respective companies.

Contact:
Julie Crabill
SHIFT Communications for GoFish
415-591-8411
Email: jcrabill@shiftcomm.com

Source: GoFish, Inc.

CONTACT: Julie Crabill of SHIFT Communications, +1-415-591-8411, or
jcrabill@shiftcomm.com, for GoFish

Web site: http://www.gofish.com/

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