GSN Is Giving Away $5,000 a Day During the Month of August as Part of the Network's Special 'GSN SUMMER CHALLENGE SWEEPSTAKES'

GSN Is Giving Away $5,000 a Day During the Month of August as Part of the Network's Special 'GSN SUMMER CHALLENGE SWEEPSTAKES'

Mobile Marketing Campaign Promotes the August 1 Premieres of CHAIN REACTION and STARFACE

Participants Who Text Message in While Playing CHAIN REACTION or STARFACE Mobile Games Have A Chance to Win the $5,000 Daily Prize

SANTA MONICA, Calif., July 31 /PRNewswire/ -- GSN is extending its play-along capabilities beyond the television screen with an innovative mobile marketing sweepstakes developed to promote the upcoming August 1 premieres of two series, CHAIN REACTION, executive produced by Michael Davies ("Who Wants To Be A Millionaire") and STARFACE, hosted by Danny Bonaduce. The new network campaign, GSN SUMMER CHALLENGE SWEEPSTAKES, will award a daily prize of $5,000 for the month of August to one lucky participant who sends in a text-message that day and correctly answers either the CHAIN REACTION or STARFACE puzzle advertised. The winner will be announced the next day over the air on GSN. The announcement was made today by Dena Kaplan, Senior Vice President, Marketing, GSN, who conceptualized the campaign.

"As the leader in real time play along entertainment, GSN is thrilled to bring another way to play and win to our viewers for the launch of CHAIN REACTION and STARFACE. Now viewers can play along with their mobile phones every day for a chance to win cash as well as have their name announced during the nightly telecast," remarked Kaplan on the campaign's formation.

Players who would like the opportunity to win one of the 31-daily cash prizes can do so by following the instructions presented through ads that will appear in such publications as Entertainment Weekly, The New York Times Magazine, Parade, People, US and National Enquirer. The aggressive multi-million dollar media buy also includes banner ads on Yahoo! and AOL portals as well as E! Online and TV Guide. In addition, GSN will air several promos throughout the day promoting the sweepstakes and informing viewers how to play along. The sweepstakes advertising began July 27, but the sweepstakes officially starts August 1 and ends on August 31.

GSN SUMMER CHALLENGE SWEEPSTAKES will offer different puzzles representing the game play of the two series. The mobile games associated with CHAIN REACTION resemble the series by offering word chains in which every word is related to the one before and after it. The game is such that players will need to answer via text message which of the words presented is the missing word of the five-word connecting chain. The player is given one of four choices.

The STARFACE mobile game involves a test of the player's knowledge of celebrity gossip. The game involves the player answering a question about a film or TV star. The player is given four choices to choose from for the right answer.

Once a person has text-messaged a correct answer, he/she is then subscribed and eligible to win that day's daily cash prize. A player can only enter to play once day, but with that being said, he/she has 31 opportunities to win.

In addition to targeting consumers, the sweepstakes also includes affiliate involvement. Kaplan extended the sweepstakes for affiliate game play by offering them a chance to win a 60" flat screen Sony TV. Affiliates are asked to text message in the right answer to the following question -- "Which was the first network to introduce one-screen interactive programming? Is it GSN, G4, ESPN or ABC?"

Both, CHAIN REACTION and STARFACE premiere on August 1. The word game, CHAIN REACTION, hosted by Dylan Lane airs Tuesday through Saturday at 9:00 PM/8:00 C. The pop-culture gossip game series STARFACE airs immediately afterward on those same nights at 9:30 PM/8:30 C with first-time game show host Danny Bonaduce.

No purchase or text messaging necessary. Void were prohibited. Open to all legal U.S. residents, 18 years or older as of 7/27/06. Each daily sweepstakes (31 separate dailies) begins at 12:00 a.m. PT and ends at 11:59 p.m. PT that day. Ends at 11:59 p.m. PT on 8/31/06. Standard text messaging charges apply to text entries. Text entry is designed to work with most major wireless carriers, but Sponsor makes no guarantee that any particular carrier will participate. See official rules at www.gsn.com/summerchallenge for complete details, including odds, eligibility restrictions and how to enter for free without using a cell phone.

About GSN

GSN, the Network for Games, is the only U.S. television network dedicated to game-related programming and interactive game playing. The network features game shows, reality series, documentaries and casino games. As the industry leader in interactivity, GSN features over 133 hours per week of interactive programming, which allows viewers a chance to win prizes by playing along with GSN's televised games via GSN.com. Now reaching nearly 60 million Nielsen homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com

-GSN-

Source: GSN

CONTACT: Cindy Ronzoni of GSN, +1-310-255-6933, cronzoni@gsn.com

Web site: http://gsn.com/
http://corp.gsn.com/
http://www.gsn.com/summerchallenge

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