ALL3MEDIA Announces Permira has Become its New Majority Shareholder

ALL3MEDIA Announces Permira has Become its New Majority Shareholder

LONDON, July 31/PRNewswire/ -- The Board of ALL3MEDIA announced today that the Permira Funds and the
ALL3MEDIA management team have acquired ALL3MEDIA in a transaction that
values the group at approximately GBP320million on an enterprise basis. The
acquisition represents a full exit for Bridgepoint.

As continuing major shareholders in the Group, the current management
team including Steve Morrison, Jules Burns, David Liddiment and John Pfeil,
are fully committed to taking the Group forward in its next phase of growth.

Since its inception in 2003, ALL3MEDIA has grown to become the leader in
the UK Independent TV production sector, having formed a group that includes
some of the most creative talent and leading programme brands in the market
such as Midsomer Murders, Shameless, Hollyoaks, Richard & Judy, Formula One
and the newly announced Castaway II.

Permira is backing the group's existing strategy, which is to grow
organically by supporting the tremendous talent pool that ALL3MEDIA has
developed, and by continuing to make acquisitions of companies whose
management and talent see ALL3MEDIA as a group which can help them to realise
their full potential.

Commenting on the acquisition, Steve Morrison, Chief Executive of
ALL3MEDIA, said:

"Permira has expressed great commitment to the continued growth of the
ALL3MEDIA group and support for the whole management team and we welcome
their investment in the group's continued expansion.

We would also like to thank Bridgepoint for their expertise and support
over the past three years."

Commenting on the deal, Derek Elliott of Permira said:

"We believe that independent producers are addressing a dynamic and
growing market. ALL3MEDIA represents an important investment for Permira in
content."

Robin Bell-Jones of Permira added,

"ALL3MEDIA is a fantastic platform for growth and we are delighted to be
working with its outstanding management and creative talent to develop the
business to the next stage."

Commenting on the deal, Michael Black, Partner at Bridgepoint said:

"The ALL3MEDIA management team and Bridgepoint have worked hard to make
it the UK's largest independent TV production company thanks to a combination
of organic and acquisitive growth. The business has strong prospects and a
talented team, which augur well for its future development. The transaction
represents an excellent result for Bridgepoint and management."

ALL3MEDIA was advised by UBS.

Notes for Editors

For more information about ALL3MEDIA, see www.all3media.com

For further information about PERMIRA, see www.permira.com

For further information about Bridgepoint, see www.bridgepoint.eu

Source: ALL3MEDIA

ENQUIRIES: ALL3MEDIA, Steve Morrison, Tel: +44(0)20-7554-1403, Gavin Anderson & Company, Richard Constant, Tel: +44(0)20-7554-1403, Permira, Chris Davison, Tel: +44(0)20-7632-1132, Bridgepoint, James Murray, Tel: +44(0)20-7432-3555

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