The Who Makes History at Hard Rock Presents Hyde Park Calling

The Who Makes History at Hard Rock Presents Hyde Park Calling

LONDON, June 28 /PRNewswire/ -- On Sunday, July 2nd, at Hard Rock presents Hyde Park Calling, a piece of rock history will be made. For the very first time, one of the world's greatest rock bands -- The Who -- will allow their whole live set to be broadcast as a pay-per-view download benefiting various charities supported by Pete Townshend's Double O charity, including: the Teenage Cancer Trust, the Michael J. Fox Foundation (Parkinson's Research), the Andre Agassi Charitable Foundation (for underprivileged children) and the Robin Hood Foundation (which funds and supports innovative poverty-fighting organizations in New York City).

For just 99 cents, viewers will be able to download not just three tracks, as the band has been making available on previous tour dates, but the entire set from http://www.thewholive.tv/.

Hard Rock Cafe, is promoting the Hyde Park concert, will also broadcast the live link at its Cafes in New York, Chicago, Orlando, Hollywood (Fla.), Hollywood (CA), Rome, Barcelona and Paris.

"No band has ever committed to webcasting live music from their entire show. No band has promised that all profits from webcasting will be passed to charity. No band has ever committed to provide their fans with a way to access their live events from any part of the world, and to be able to download or buy high quality CDs and DVDs of every show in the certain knowledge that the profits will go to charity," said Pete Townshend. "It is hoped that this world Who tour will generate an extraordinary seven- or even eight-figure sum for charitable organizations, and that Who fans everywhere can feel rightly proud that they are the principle benefactors in this circle of good will."

"For those not joining us in Hyde Park, this weekend's concert can be seen at select Hard Rock Cafes around the world. We are thrilled to partner with The Who on this groundbreaking project," said Hamish Dodds, president and CEO Hard Rock International. "It's terrific that the band is making the show available to their fans, and at the same time, helping some great global charities from the online broadcast."

Hard Rock Presents Hyde Park Calling is the first event of Hard Rock's Ambassadors of Rock Tour, a global series of concerts celebrating music and Hard Rock International's 35th anniversary. Additional concerts are planned this summer in Chicago, Osaka, Tokyo, Japan, Caracas, Hollywood (Fla.), Orlando and New York. The London event in the famous Hyde Park will feature Roger Waters on Saturday and The Who on Sunday.

About Hard Rock International

With 121 high-energy Hard Rock Cafes, 11 Hotel & Casinos and two stand-alone Casinos in more than 41 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit http://www.hardrock.com/.

Source: Hard Rock International

CONTACT: Deborah Sierchio or Jill Kleiner, Coyne Public Relations,
+1-973-316-1665

Web site: http://www.thewholive.tv/
http://www.hardrock.com/

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