Mobestar Trials Lads Lounge, Targets 100,000 New Customers in TV Campaign

Mobestar Trials Lads Lounge, Targets 100,000 New Customers in TV Campaign

LONDON, June 28/PRNewswire/ -- Mobestar Holdings Plc (LSE: MOBS.L), the mobile community and content
specialist, today announced the results of a user trial for its
direct-to-consumer mobile glamour content offering - the Lads Lounge. 11,800
users purchased content from the Lads Lounge WAP portal over the two-month
trial period.

Customers downloaded a variety of content including wallpapers, picture
packs and videos. All Lads Lounge videos and pictures are created at
Mobestar's end-to-end mobile content production studio located in Saffron
Walden, Essex. Mobestar used push-message advertising only to generate
consumer demand during the trial phase.

Mobestar is now planning to promote the Lads Lounge via a TV advertising
campaign targeted on three UK digital TV channels, addressing in total five
million UK viewers. The company is targeting to win 100,000 regular customers
by the year end from this initiative.

About Mobestar

Established in the UK in 2004, Mobestar develops mobile video technology
and content solutions that enable mobile network operators and major brands
to drive new revenues from their customers over 2.5G and 3G networks. The
company has two business divisions: a mobile technology division which
develops white label, community-focused solutions based around a patented
live video calling platform, and a mobile content division which films, edits
and formats video-based content specifically for distribution to mobile
devices. Mobestar employs 15 staff, based in Guildford and Saffron Walden.
The company registered its shares for public trading on the London Stock
Exchange's AIM market on 25 April, 2006, under the symbol MOBS. For further
information please visit www.mobestar.com.

Source: Mobestar Holdings Plc

Investor enquiries: Peter Van den Dungen, Mobestar's Head of Investor Relations, ir@mobestar.com, +31-(0)62-7090-830

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