LG & Jermaine Dupri Get Together to Auction Limited Edition So So Def FUSIC Phone for Charity

LG & Jermaine Dupri Get Together to Auction Limited Edition So So Def FUSIC Phone for Charity

Phone Will Be Put on eBay to Benefit the Jermaine Dupri Foundation With LG Matching Funds Raised

HOLLYWOOD, Calif., June 28 /PRNewswire/ -- Last night, June 27th, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) and Jermaine Dupri presented the FUSIC Launch Party. All of Hollywood's finest including Janet Jackson, Dem Franchize Boyz, DJ AM, Jamie Foxx, Missy Elliot, Shaquille O'Neal and many more were on hand for a night of celebration and glamour with a star-studded guest list at a Hollywood hot spot. The celebration continues today with the announcement that Jermaine Dupri and LG will pair up once again to auction off the Limited Edition So So Def FUSIC Phone by LG.

"As much fun as the LG & Jermaine Dupri FUSIC Party was last night, I am very pleased that LG has agreed to help me raise funds to support the Jermaine Dupri Foundation, an organization that I started as a way of giving back to the kids in local communities around the U.S. There is no better feeling to me than being able to raise money to support our future generations," said Jermaine Dupri. "The auction of the Limited Edition So So Def FUSIC Phone by LG allows fans to be able to get special content, including my favorite songs, while helping to raise money for a great cause."

The Limited Edition So So Def FUSIC Phone by LG comes with the same features as the traditional FUSIC including a FM transmitter, microSD memory port, ring tone composer, camera/camcorder, four interchangeable faceplates, and the ability to access your entire music collection on the handset -- but this FUSIC has so much more! Jermaine Dupri added his personal flair to the phone by helping to create the Swarovski crystal design that blings out the front and back of this limited edition phone. The phone also includes So So Def content including videos, songs, and photos and personal content from JD and is appropriately packaged with your very own Afroman doll and blinged out portable speakers.

"We here at LG are excited to continue our relationship with Jermaine Dupri and are proud to match up to $5,000 in donations raised by the auction of the Limited Edition So So Def FUSIC Phone by LG," said senior director of marketing for LG MobileComm USA, Inc. Jon Maron. "We recognize the great work that Jermaine is doing through the Jermaine Dupri Foundation and look forward to helping out in any way we can for this auction and in the future."

To bid on the Limited Edition So So Def FUSIC phone by LG and to find out more information about FUSIC, the party, and the auction please visit www.LifewithLG.com. The phone with be auctioned off on eBay starting June 28, 2006 and all proceeds will go to the Jermaine Dupri Foundation.

ABOUT LG ELECTRONICS, INC.

LG Electronics, Inc., is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, optical storage devices, residential air conditioners and home theater system. With total revenue of more than USD 35 billion (consolidated USD 45 billion), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY

LG Electronics Mobile Communications Company is the world's leading manufacturer of WCDMA (UMTS), CDMA. The company provides a total range of wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit www.lgusa.com.

Background on Jermaine Dupri Foundation

Jermaine "JD" Dupri, President of Urban Music for Virgin Records USA, CEO of So So Def Recordings, Inc., renowned artist and producer understands the need to impart his knowledge and acquired accomplishments back into the youth of America. JD is as committed to producing a hit record as he is in making his voice heard in the community. The many examples of the community service provided by the Jermaine Dupri Foundation include his assistance with victims of Hurricane Katrina from sponsoring two families who relocated to Atlanta, to performing at local charity concerts, providing autographed items for various Katrina-related auctions as well as undisclosed monetary donations and being a part of the BET Telethon. In addition to his work with the Hip Hop Action Network, JD is also a board member of Hip Hop 4 Humanity. Whether through the Jermaine Dupri Foundation or from his personal wallet, JD is very committed to anything that he can do to help underprivileged children. Along with good friend Nelly, JD hosted Atlanta's Biggest Christmas Party in 2004 where they distributed toys to more than 3,000 children from shelters in the Atlanta-metro area. In 2005, JD created limited edition Cartier eyewear with 20% of the proceeds benefited various charities related to Hurricane Katrina.

From sponsoring an Atlanta-based Little League Baseball team to purchasing Christmas gifts, Jermaine "JD" Dupri proves over and over again that he has a heart for the community and is committed to do whatever he can to make a difference in their lives.

The Jermaine Dupri Foundation is a 501(c)(3) organization and has been established to provide funding to children's organizations that help improve children's quality of life.

Source: LG Electronics MobileComm U.S.A., Inc.

CONTACT: Demetra Kavadeles of LG, +1-858-635-5232, dkavadeles@lge.com;
or Leslie Llewellyn of Ogilvy PR, +1-310-248-6183,
leslie.llewellyn@ogilvypr.com, for LG

Web site: http://www.lifewithlg.com/

Web site: http://www.lgusa.com/

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