Volvo Names Greatest Pirates of All Time

Volvo Names Greatest Pirates of All Time

Volvo Holds Treasure Hunt for Buried XC90 V8 as Tie-in to Disney's Pirates of the Caribbean: Dead Man's Chest

HOLLYWOOD, Calif., June 21 /PRNewswire/ -- Ten days into its global, multi-media treasure hunt for a Volvo XC90 V8 that has been buried somewhere in the world, Volvo Cars Corporation today named the greatest pirates of all time.

The treasure hunt is part of Volvo Cars' official promotion of Disney's upcoming Pirates of the Caribbean: Dead Man's Chest. Through July 11, individuals nationwide can visit their local Volvo retailer to pick up a free treasure map. Once online, they are asked to go to www.volvocars.us/thehunt to register for the world's first hunt for a buried vehicle. Treasure hunters then will participate in a challenging, engaging and fun-filled adventure to solve a series of online clues and puzzles.

"We thought it would be helpful to give those hunting for our buried pirate car some roll models from throughout history to look to for guidance," said Volvo Cars spokesperson, Helen Gore. "Not that we're condoning everything that the tougher characters on our list stood for, but at the very least, they can be looked to for inspiration, wardrobe tips and a passion for acquiring things without paying for them -- a.k.a. pirates booty."

* Blackbeard. "Terrorizing the Caribbean and Atlantic in the early
1700's, he led a crew of 300 but was a slave to fear inspiring
fashion -- sporting a long, braided beard with ribbons, a burning rope
underneath his hat and an iron fist."

* The Great Pirate Roberts. "Roberts was tall, dark and handsome. He
adorned himself in a crimson waistcoat, breeches, a hat with a feather,
a diamond cross on a golden chain around his neck and two pairs of
pistols at the end of a silk sling around his shoulder. Scary? Maybe
not like Blackbeard, but a successful buccaneer all the same."

* An Unnamed Band of Ex-Enron Executives. "What's the old saying -- the
pen is mightier than the sword, especially when held by a creative
accountant?"

* Anyone who has a friend or relative with cable repair experience and a
toolbox. "Pirated cable -- ever heard of it?"

* Captain Kidd. "A pirate hunter turned pirate, Kidd's short but
successful career plundering vessels was crowned by taking a 400-ton
merchant treasure ship. Kidd was caught shortly thereafter and sent to
England were he was executed. Ouch."

* Willie Stargell. "One of the all-time great Pittsburgh Pirates, he
deposited leather treasure in the outfield bleachers exactly 475 times
over his 20-year, Hall of Fame career."

* Derek Brooks (Tampa Bay Buccaneers). "He's a modern day Buccaneer and
the undisputed leader of one of the NFL's most feared defenses. This
salty, all-pro linebacker patrols the field like a mad pirate on the
high seas; sacking quarterbacks, stealing footballs and protecting the
goal line."

* Captain Hook (the band). "These rockers really knew how to shake a
wooden leg!"

Volvo's promotion of Pirates of the Caribbean: Dead Man's Chest grew out of the partnership with Disney for the worldwide Volvo Ocean Race. The Volvo ship bears the name of the same boat in the first Pirates of the Caribbean movie, "The Black Pearl." The Ocean Race began in Vigo, Spain on Nov. 12, 2005 and ends in Gothenburg, Sweden on June 17, 2006.

To learn more about Volvo's treasure hunt, visit www.volvocars.us/thehunt.

To discuss the hunt, visit http://spaces.msn.com/vcnathehunt.

Source: Volvo Cars of North America

CONTACT: Kim McMartin of Haberman & Assoc., +1-612-372-6464,
kim@habermaninc.com, for Volvo Cars of North America

Web site: http://www.volvocars.com/
http://www.volvocars.us/thehunt
http://spaces.msn.com/vcnathehunt

-------
Profile: intent