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International Entertainment News

Wednesday, June 28, 2006

Upcoming C4-Sports Show to Host Sports Book Summit

Upcoming C4-Sports Show to Host Sports Book Summit

Sony, Panoram Technologies, Cobalt Entertainment, and Harris Will Demonstrate New Technologies for Sports Books and Fantasy Services

HUNT VALLEY, Md., June 28 /PRNewswire/ -- C4-Sports, the first electronic media trade show dedicated wholly to sports technology, announced today that it will be hosting a Sports Book Summit on July 17 at the Las Vegas Convention Center. The summit will provide a forum for sports books, fantasy services, and entertainment managers to discuss the technological issues that can impact their business, increase revenue opportunities, and enhance the overall experience of visitors to sports book facilities.

"As C4-Sports integrates itself into the sports technology community, we wanted to be cognizant of the challenges that exist in the Las Vegas community, namely the sports book and gaming service industries," said Gene Sanders, general manager, C4-Sports. "This invitation-only summit will directly address the challenges faced by these industries and will offer individuals an opportunity to learn about state-of-the-art technologies that can ultimately help them to enhance the experience of their patrons."

At the Sports Book Summit, regulatory issues impacting sports services such as bandwidth, illegal gambling, and competition from Internet gambling sites will be addressed. Data and content security and digital asset management issues specific to sports books will be explored, as well as alternative technologies for content delivery such as video display screens, digital signage, projection, wireless, and next-generation delivery methods.

"With new technologies, a sports book has the opportunity to become the visual centerpiece of a casino," said John Kaloukian, general manager, Sony Electronics' professional display group. "Sony's SXRD(TM) projection technology gives players more visual information to help them decide how to place their bets. The addition of command and control functionality gives sports books the control to add specific events to the screen in windows of various resolutions and formats, as well as the ability to change out advertising or promotional videos, which represents incremental revenue opportunities."

"Sony and Panoram Technologies have teamed up to show casino operators how to enhance the sports book experience in their casinos through new capabilities of display technologies, like our PixelBlaster, that are magnificent to look at, easily programmable, interactive, reliable, and compatible with key strategic trends that directly affect casinos," said Theo Mayer, president and CEO, Panoram Technologies.

In addition to Sony and Panoram Technologies, other participants at the Sports Book Summit include leaders from the sports book industry including Matt Rose, president of the proposed Ultimate Sports Resort in north Las Vegas, as well as representatives from The Wynn, Mirage/MGM Grand hotels, Excalibur, Harris Corporation, and Cobalt Entertainment.

"The sports business is increasingly being driven by the live broadcasts of games and special events, and our company is focused on helping organizations like sports books make the transition from 2D to 3D to remarkably enhance the viewing experience," said Steve Schklair, founder and CEO, Cobalt Entertainment. "Hollywood studios are already using 3D digital projection and it's just a matter of time until the sporting industry makes the transition, in order to keep up with the rising visual literacy and demands of sports fans throughout the world."

"Harris considers this event an effective vehicle to reach an important market segment and we will be showing audio and video production equipment and providing digital signage for the entire venue," said Rich Hajdu, vice president, graphic and post sales, Americas, Harris Broadcast Communications Division. "This is an opportunity for Harris to showcase our entire portfolio of solutions-based products and we are looking forward to participating at the summit."

For more information about the Sports Book Summit contact Kim Nichols at 410.403.1528 or knichols@c4-events.com. To register for the C4-Sports show online, visit http://www.c4-sports.com/.

About Harris Broadcast Communications Division

Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. With headquarters in Melbourne, Florida, the company has annual sales of over $3 billion and more than 13,000 employees - including 5,500 engineers and scientists - dedicated to the development of best-in-class assured communications(TM) products, systems, and services. The company's operating divisions serve markets for government communications, RF communications, broadcast communications, and microwave communications. Additional information about Harris Corporation is available at http://www.harris.com/.

About Cobalt Entertainment, LLC

Cobalt Entertainment is a market-leading provider of 3D digital production services and proprietary technology to the film, computer, and broadcast television industries. Its current clients and development partners include NFL Films, Ideal Entertainment, and Dreamworks.

About Panoram Technologies

Panoram Technologies, Inc. develops, markets and manufactures advanced, extreme-resolution display solutions for facilities, workgroups, and single user applications. Panoram's display solutions create visualization environments, which allow users to "see more, understand better and decide quicker." For commercial use, the Company's offerings are enabling project teams in oil/gas, in manufacturing of aerospace and automotive systems, as well as researchers in scientific computing to achieve unprecedented levels of productivity and effectiveness. For military and government applications, Panoram provides an array of systems and solutions that enhance visualizing capabilities for C4ISR as well as tactical field operations. To learn more about Panoram Technologies, visit their Web site at http://www.panoramtech.com/.

About C4-Sports

C4-Sports is the only exclusive exposition and conference dedicated to the sports content industry. Attracting athletic directors, facility managers, sports broadcasters, coaches, and athletes from across the nation, it will provide exhibitors with the unique opportunity to network with these professionals. More than 5,000 sports professionals are expected to converge in Las Vegas on July 17-19 for this dynamic marketplace of sports technologies, products, services, and ideas. More information about C4-Sports is available online at http://www.c4-sports.com/.

Agency Contact: C4-Sports Contact:
Peggy Stalhut, Wall Street Communications Gene Sanders, General Manager
Tel: +1 631.423.4128 Tel: +1 703.287.5974
E-mail: peggy@wallstreetcom.tv E-mail: gsanders@c4-events.com

Source: C4-Sports

CONTACT: Agency Contact: Peggy Stalhut, Wall Street Communications,
+1-631-423-4128, E-mail: peggy@wallstreetcom.tv; or C4-Sports Contact: Gene
Sanders, General Manager, +1-703-287-5974, E-mail: gsanders@c4-events.com

Web site: http://www.c4-sports.com/
http://www.harris.com/
http://www.panoramtech.com/

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