Tonight at 8 p.m.: Bloomberg TV Examines Oil Dependency, Ethanol

Tonight at 8 p.m.: Bloomberg TV Examines Oil Dependency, Ethanol

NEW YORK, June 28 /PRNewswire/ -- Bloomberg, the global provider of data, news and analytics, today announced the premiere of a BLOOMBERG TELEVISION(R) half-hour special report "The Ethanol Fix: Breaking America's Addiction to Oil" on Wednesday June 28 at 8 p.m. Eastern Time, hosted by BLOOMBERG TELEVISION anchor Carol Massar. The report will feature an in-depth look into the economics, politics, and public policy of ethanol as an alternative to oil.

With gasoline at $3 a gallon and oil hovering around $70 a barrel, many people are talking about one alternative fuel that could cut U.S. dependence on foreign oil: Ethanol. In this half-hour special report, "The Ethanol Fix: Breaking America's Addiction to Oil," BLOOMBERG TELEVISION anchor Carol Massar and producer Ramona Duoba reveal how much money is being poured into ethanol today -- from companies like Goldman Sachs to investors such as Bill Gates and whether the economics of ethanol make sense. They travel to Brazil to explain how that country has used ethanol made from sugarcane to virtually eliminate its need for foreign oil. And they ask the heads of the U.S. automakers how committed they are to producing flex fuel vehicles here in the U.S. Ultimately, it is the price of ethanol and gasoline, and not politics, that will fuel consumer demand and the future of ethanol.

"The Ethanol Fix: Breaking America's Addiction to Oil" will air on BLOOMBERG TELEVISION Wednesday June 28 at 8:00 p.m. Eastern Time, and will be repeated at 10:00 p.m. and 12:00 a.m. Eastern Time, Thursday June 29 at 8:00 p.m., 10:00 p.m., 12:00 a.m. Eastern Time, and Tuesday July 4 at 7:00 a.m., 10:00 a.m., 1:00 p.m. and 4:00 p.m. Eastern Time. Clips from the special report will be available and archived on the BLOOMBERG PROFESSIONAL(R) service via AV < GO > .

BLOOMBERG TELEVISION reaches the wealthiest and most influential audience in cable television. According to the latest Mendelsohn Affluent Survey (August 2005), BLOOMBERG TELEVISION viewers have the highest average household income, the highest average total assets and the highest average total real estate assets among cable network audiences. BLOOMBERG TELEVISION viewers have an average household income of approximately $180,000, eight percent higher than the 2nd ranked cable network and 12 percent higher than the next closest cable news network's viewers. BLOOMBERG TELEVISION's audience includes the highest concentration of chief officers, including those with titles of President, CEO and COO. BLOOMBERG TELEVISION currently reaches more than 80 million U.S. households every weekday morning on the E! Entertainment Network. During non-E! hours, BLOOMBERG TELEVISION reaches more than 37 million households.

About Bloomberg

Bloomberg is the leading global provider of data, news and analytics. The BLOOMBERG PROFESSIONAL(R) service and Bloomberg's media services provide real- time and archived financial and market data, pricing, trading, news and communications tools in a single, integrated package to corporations, news organizations, financial and legal professionals and individuals around the world. Bloomberg's media services include the global BLOOMBERG NEWS(R) service with more than 2,000 professionals in 126 bureaus worldwide; the BLOOMBERG TELEVISION(R) 24-hour business and financial network produced and distributed worldwide on ten separate channels in seven languages; and BLOOMBERG RADIO(SM) services which provide up-to-the-minute news on XM, Sirius and WorldSpace satellite radio around the world and on WBBR 1130AM in New York. In addition, Bloomberg publishes BLOOMBERG MARKETS(R) magazine and BLOOMBERG PRESS(R) books for investment professionals. For more information please visit http://www.bloomberg.com/.

Source: Bloomberg LP

CONTACT: Judith Czelusniak, +1-212-617-4273, jczelusniak@bloomberg.net,
or Victoria Moore, +1-212-617-7814, vmoore2@bloomberg.net, both of Bloomberg
LP

Web site: http://www.bloomberg.com/

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