Poker Zone TV Puts the Winner Channel on the Big Screen With Face Up Hold 'Em

Poker Zone TV Puts the Winner Channel on the Big Screen With Face Up Hold 'Em

LONDON, June 7/PRNewswire/ -- Two Way TV and MiXTV Ltd., a wholly owned subsidiary of Zone4Play, Inc
(Zone4Play" or the "Company") (OTCBB: ZFPI.OB), in a deal with Poker Zone
Television, are launching Face Up Hold 'Em, a play-along TV poker show, run
under The Winner Channel (www.winnerchannel.com) betting brand operated by
Two Way TV and Zone4Play. The two-hour play-along show will be broadcasted
daily on Sky's Poker Zone TV channel.

During the show, a Texas Hold 'Em poker game is played live with every
hand revealed to viewers at home. Viewers can play-along by predicting which
player will win at the start of every round. At every step of the game
viewers get to see the mathematical strength of each players' hand to help
make their predictions. The show features live expert commentary from Poker
Zone TV's pundits. Interaction is via IVR and home players can bet on the
outcome of each game for real money

Jim Sibcy, managing director of Poker Zone TV, commented: "Face Up Hold
'Em adds a new dimension to poker programming - it's educational for players,
and it offers everyone at home the chance of playing along for real money. We
think this is a great addition to our channel".

Jean de Fougerolles, Two Way TV's chief executive officer, added: "The TV
show is a great piece of entertainment for all types of poker players. By
showing the strength of each hand as the game is played, even seasoned
players will learn a thing or two - for example, it's revealing to see how
dramatically the strength of a great opening hand, like a King / Ace can
change when another King appears in one or your opponents' pocket cards. You
just don't get this in regular poker shows."

Cario, Founder and CEO of MIXTV Ltd., added: "Innovation, usability and
entertainment are the essential ingredients of any successful betting TV
show. We are confident that our unique poker game will be hugely popular with
Poker Zone television viewers. "

Two Way TV and Zone4Play launched their betting brand, The Winner
Channel, on the ntl and Telewest broadband cable platforms last year and also
offer as part of The Winner Channel complete gaming network, betting products
on mobile phones and the internet. This new deal follows last week's news
that Endemol UK granted the rights to create and run a betting format on The
Winner Channel based on Channel 4's game show Deal or No Deal. In May The
Winner Channel announced an exclusive partnership with Teletext. Other
affiliates of The Winner Channel include Flextech TV, Channel 4 and
Mad4Games.

Contacts:
Anna Landon
PR manager
Two Way TV
+44(0)7958-537-857
anna@twowaytv.com

Caroline Cohen
Zone4Play and MiXTV Press Officer
+972-3-575-5778
caroline_c@koteret.com

Dan Geneen
PokerZone TV press officer
+44(0)20-7828-0080
dan.geneen@sbi.co.uk

About Two Way TV

Two Way TV (www.twowaytv.com) offers broadcasters, programme-makers and
DTV networks the widest range of interactive TV and mobile to TV products and
services available in the world. From award-winning creative and
pre-production services through to interactive software solutions, Two Way
TV's clients and partners include the biggest interactive broadcasters today.

Successes include designing and building many of ITV's flagship services
including; Pop Idol, the Premiership and Champions League Football. More
recently, Two Way TV helped ITV go interactive on cable TV for the first time
with X Factor and This Morning and is a major games supplier on ITV Play. It
has built cross platform services for the BBC including their interactive
news services and a number of CBBC games. Other major shows have included,
Test the Nation for the BBC, Big Brother for Channel 4, Sky Sports' Beat The
Pundits and numerous formats for Flextech Television, Cartoon Network,
Endemol and others.

Two Way TV's widely-deployed Ark(TM) system and Simcast(TM) platform
enables viewers to join in live with their favourite programmes by red button
or by phone. They can answer questions, cast votes or predict what's about to
happen onscreen. In the UK, Two Way TV's platforms have been licensed to the
BBC, Sky Sports, Channel 4, Flextech, Turner, Discovery, MTV, Ascent Media,
NTL, Telewest Broadband and many others.

Two Way TV also has its own games channel carrying its own games and
branded games from major names like the Lover's Guide. It also runs, in
association with Zone4Play, the Winner Channel and the Roulette Channel - UK
Cable's only fixed odds soft gaming service. Two Way TV's games are
distributed by broadcasters and networks worldwide and are now available in
over 11 million homes.

About PokerZoneTV:

PokerZone TV - SKY CHANNEL 843, (www.pokerzone.tv) offers a
well-informed and highly charged alternative to all existing entertainment
channels on the SKY platform.

PokerZone has a range of dedicated poker shows available to their
ever-increasing audience which includes:

- Exclusive poker tournaments such as Poker Bowl and Monte Carlo
Millions.

- Brand new and exclusive documentaries exploring the world of poker

- Live tournament action and interactive gaming.

About Zone4Play:

Zone 4 Play, Inc. ("Zone4Play" or the "Company") (OTCBB: ZFPI), a
leading developer of interactive software and technology for the betting and
gaming industry, delivers cross-platform solutions that are built for mass
participation gaming. Zone 4 Play is a software and technology provider to UK
bookmakers, online gaming operators, betting exchanges and to US cable,
satellite and hospitality service providers - delivering online solutions,
mobile solutions, interactive TV solutions and participation SMS-TV
solutions. Zone4Play works with industry giants such as British Telecom,
Coral Eurobet, Betfair, Cablevision and Lodgenet. For more information visit
http://www.Zone4Play.com, which content is not part of this press release.

About MiXTV:

MiXTV Ltd., a fully owned subsidiary of Zone4Play Inc., brings
the success of telephony interactive voice response, mobile messaging and the
wide spread virtual betting arena to the TV space. MiXTV provides an
end-to-end service solution to deliver Mass Multi-Player Participation-TV
Fixed-Odds Gaming to all analog, digital, terrestrial, cable and DBS based
networks without the need of neither a set-top box nor a return path. Mass
audiences can easily interact and play-along with the TV betting show through
their phones, using SMS, WAP, IVR and J2ME Mobile applications while each
player can see their response graphically animated in real-time on TV.
www.mixtv.tv

Safe Harbor

This press release may contain forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995 and federal securities laws. For example, when we say that
we are confident that our unique poker game will be hugely popular with Poker
Zone television viewers, we are using a forward looking statement. These
forward-looking statements are based on the current expectations of the
management of Zone4Play only, and are subject to a number of factors and
uncertainties that could cause actual results, performance or achievements of
Zone4Play, including revenues, income and expenses, to differ materially from
those described in or implied by these forward-looking statements. The
following factors, among others, could cause actual results to differ
materially from those described in the forward-looking statements: changes in
technology and market requirements; decline in demand for Zone4Play's
products; inability to timely develop and introduce new technologies,
products and applications; loss of market share and pressure on pricing
resulting from competition, strength and growth of the gaming industry,
gaming regulatory environment, and other factors over which Zone4Play may
have little or no control. Zone4Play undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events. For a more detailed description of the risk and
uncertainties affecting Zone4Play, reference is made to Zone4Play's reports
filed from time to time with the Securities and Exchange Commission.

Source: Zone4Play Inc.

Anna Landon, PR manager, Two Way TV +44(0)7958-537-857 anna@twowaytv.com; Caroline Cohen, Zone4Play and MiXTV Press Officer, +972-3-575-5778, caroline_c@koteret.com; Dan Geneen, PokerZone TV press officer,+44(0)20-7828-0080, dan.geneen@sbi.co.uk

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