Mercedes-Benz Stars With THE DEVIL WEARS PRADA Both Onscreen and Off

Mercedes-Benz Stars With THE DEVIL WEARS PRADA Both Onscreen and Off

New-Generation 2007 S-Class Makes Its Feature Film Debut and Off-screen, Mercedes-Benz USA Hosts Philanthropic Private Screenings in Markets Nationwide

MONTVALE, N.J., June 23 /PRNewswire/ -- The new-generation 2007 Mercedes- Benz S-Class sedan is featured in the motion picture THE DEVIL WEARS PRADA, opening on June 30th. Runway Magazine editor Miranda Priestly -- the primary architect of a formidable fashion empire -- uses the all-new S-Class as her means of transportation as she is chauffeured between meetings and events around New York (shown in Iridium Silver) and Paris (shown in Black). It is ideal casting that the most powerful woman in fashion has the vehicle that Forbes says "is the perfect car for executives, whether they prefer to drive or be driven." The car plays a strong role in a pivotal scene as the backdrop that reveals the heart of the story, as Andy Sachs -- Miranda Priestly's unfortunate assistant, determined to succeed through her journey of self-discovery -- is chauffeured along side Miranda in her 2007 Mercedes-Benz S550. The two share a rare intimate moment as they are being driven from a press luncheon in Paris, where Miranda has made a shocking announcement.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060623/NYF062 )

Leveraging the car's presence in THE DEVIL WEARS PRADA and echoing its fashion-forward plot Mercedes-Benz USA is hosting special advanced screenings across the country that support philanthropies who will be running apparel and shoe drives to support businesswomen in need. Screenings will take place from June 27th to 29th in the following markets with the following philanthropic beneficiaries: Atlanta, GA with Dress For Success, invitees from Links; Newport Beach, CA with Dress For Success, invitees from 44 Women for Children, The Sophisticates and Sound of Music; Raleigh, NC with Dress For Success, invitees from Links; Washington, D.C. with Suited for Change; and Indianapolis, IN, Kansas City, MO, Richmond Heights, MO benefiting Dress For Success in each market, invitees from the local Junior League chapters; New York, NY with Milbank/Pelham Fritz, invitees from the NY Junior League. The cause-related partners are all involved in making positive changes for women, both in their careers and in themselves.

The Los Angeles Times calls the car "immaculate and beautiful," and Car & Driver says it is "an aristocratic institution." The introduction of the Mercedes-Benz S-Class combines style, sophistication, elegance, and perfection -- all of which parallel Miranda Priestly's persona in the fashion world and as a businesswoman.

About The Devil Wears Prada

Based on the best-selling novel, THE DEVIL WEARS PRADA stars two-time Academy Award(R) winner Meryl Streep as high-powered fashion magazine editor Miranda Priestly. Anne Hathaway also stars, as Miranda's new assistant, a small-town girl in her first job out of college, trying to navigate a world she's only glimpsed in print -- while surviving her impossibly demanding new boss.

About Fox Filmed Entertainment

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.

About Mercedes-Benz USA

Headquartered in Montvale, N.J., MBUSA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. Through its philanthropic program, MBUSA focuses on educating and empowering future generations, particularly those who are underserved. The company views education as an opportunity to ensure that as many of today's youth as possible are given the tools, guidance and support they need to reach their full potential. More information on MBUSA and its products can be found on the Internet at http://www.mbusa.com/ and http://www.maybachusa.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060623/NYF062
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN7
PRN Photo Desk, photodesk@prnewswire.com
Source: Mercedes-Benz USA

CONTACT: Erin Ryder, +1-201-573-2238, 1-888-MBNEWS-1

Web site: http://www.mbusa.com/
http://www.maybachusa.com/

NOTE TO EDITORS: This story and high-resolution photos can be downloaded from the MBUSA news-media website at http://media.mbusa.com

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