Courvoisier Presents The Official 2006 BET Awards After Party

Courvoisier Presents The Official 2006 BET Awards After Party

House of Courvoisier Event to Serve up Luxury Experience to Partygoers

DEERFIELD, Ill., June 23 /PRNewswire/ -- There is the after party and then there is THE after party. Courvoisier, one of the four leading cognac houses worldwide, will serve as the exclusive sponsor and host of The Official BET Awards After Party at the House of Courvoisier. House of Courvoisier will host up to 1,500 invited guests, including press, celebrities, athletes, politicians and BET award recipients at the star-studded affair, which will be held Tuesday, June 27, 2006 from 9:00 p.m. to 2:00 a.m. at the historical Hollywood Roosevelt Hotel.

"We are pleased to partner with BET as the sponsor of The Official BET Awards After Party at the House of Courvoisier. This is the premiere event that showcases the epic successes and accomplishments of influencers in entertainment and a wide range of fields," said Allen Spence, brand manager, Courvoisier. "We want to always offer our consumers a luxury experience and this partnership provides the ideal vehicle."

Nina Shay, the first Ambassadrice for Courvoisier ("Ambassadrice" is French for ambassador), will be on hand at the Official After Party to meet and greet guests, while they enjoy that perfect blend of Courvoisier cognac cocktails. Shay is an accomplished model, actress and an entertainment TV host, who has appeared on ABC's "Mainfloor" and has enjoyed recurring appearances on the WB's "Charmed." DJ Biz Markie serves as the "Master of Music," and will keep the crowd moving throughout the night as he spins the hottest hits. Live drops from the Courvoisier Official After Party will air on the BET Awards Post Show, airing at 11:00 p.m. EDT.

As the exclusive presenting sponsor, premium selection signature Courvoisier cocktails will be served to this elite gathering of influential people in urban entertainment, with discriminating tastes in cognac. House of Courvoisier, maximizing its international reputation of producing the finest cognacs for centuries, savors this opportunity to connect this "everyday attainable luxury" and provide a premium experience for its consumer. Signature cocktails will include:

Courvoisier Cosmopolitan
1/2 part Courvoisier VSOP
1/2 part DeKuyper(R) Triple Sec
Cranberry Juice
Lime Juice
Shake over ice and pour into a martini glass. Garnish with a lime.

Courvoisier Ginger
1 part Courvoisier VSOP
2 parts ginger beer and ginger ale
Mix Courvoisier and ginger beer in a highball glass over ice. Garnish
with lime.

About Courvoisier

Courvoisier is one of the four leading cognac houses in the world and continues to excel in the spirits category with its renowned blends including VS, VSOP, Napoleon, X.O., Initial Extra, Millennium and Courvoisier Succession J.S. L'Esprit de Courvoisier is the world's most exclusive cognac, containing a masterful blend of vintages, including some dating back to the nineteenth century -- the same used to apply to the court of Napoleon and Edward VII. Courvoisier reminds consumers to "drink smart(R)." For more information about Courvoisier cognac and corporate responsibility visit http://www.courvoisier.com/ and http://www.drinksmart.com/ .

About Beam Global Spirits and Wine

Beam Global Spirits & Wine, Inc. is the fourth largest spirits company in the world. With nine of the world's top-100 premium spirits in its portfolio, the company's brands hold global and national leadership positions in key categories, including Jim Beam(R) bourbon; Canadian Club(R) Canadian whisky; Courvoisier(R) cognac; Laphroaig(R) Scotch; Sauza(R) tequila; Larios(R) gin; Whisky DYC(R); Teacher's(R) Scotch; and DeKuyper(R) cordials. The portfolio also includes Maker's Mark(R) bourbon, Knob Creek(R) bourbon and The Small Batch Bourbon Collection(R), and Starbucks(R) Liqueurs. Beam Wine Estates is a top-five super-premium wine company in the U.S., featuring Clos du Bois(R), the number two super-premium U.S. wine brand, and the award-winning Geyser Peak(R). Beam Global Spirits & Wine, Inc. is part of Fortune Brands, Inc. (NYSE:FO), a $7 billion leading consumer brands company. For more information on Beam Global Spirits & Wine and the company's sales and distribution partners, please visit http://www.beamglobal.com/ .

Courvoisier(C) Cognac, 40% alc./vol.

Source: Courvoisier

CONTACT: Thelma A. Walker, +1-312-986-1265, twalker@flowercomm.com , or
Ronald E. Childs, +1-312-986-1260, rchilds@flowerscomm.com , both for
Courvoisier

Web site: http://www.courvoisier.com/
http://www.drinksmart.com/
http://www.beamglobal.com/

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