Menudo Entertainment Names Yahoo! as the Official Internet Partner for 'Mvasion' - International Talent Search to Bring Back the All-Boy Mega Singing Group
Menudo Entertainment Names Yahoo! as the Official Internet Partner for 'Mvasion' - International Talent Search to Bring Back the All-Boy Mega Singing Group
- Bilingual Menudo Site to be Hosted by Yahoo! Telemundo -
NEW YORK, June 8 /PRNewswire/ -- Menudo Entertainment LLC joins forces with Yahoo! as its official Internet partner for its "Mvasion," the international talent search to recreate the all-boy mega singing group. The official Menudo Web site http://www.menudo.com/, will be hosted by Yahoo! Telemundo and allows fans and Menudo hopefuls to access in English and Spanish exclusive information pertaining to audition schedules, mall tours, registration, voting procedures, chat rooms, and up-to-the-minute live action on developments in the international talent search, along with videos and photos of the entire process.
The original Menudo group, which took the U.S. and Latin America by storm during its run in the late 70s and 80s, produced superstar Ricky Martin, recorded 35 albums and sold more than 40 million records worldwide. The original group, which grew to 34 boys, still holds the record for selling out 13 consecutive performances at Radio City Music Hall in New York City, and played to sold-out audiences of 200,000 in Rio de Janeiro and 500,000 in Mexico City. The new Menudo group will record a contemporary hip urban/Latin crossover sound in both English and Spanish.
"Our intent is to create real excitement and fanfare in the music industry with a new sound and revival of 'Mvasion' -- a newer, hipper Menudo sensation that transcends generations and cultures throughout the world," says Jerry Brenner, Menudo Entertainment LLC Principal.
"Menudo was without a doubt one of the music business's great success stories, and this new incarnation has the potential to be met by its young fans with the same excitement and passion the band's original fans were known for," adds Jose Rivera Font, general manager, Yahoo! North Latin America.
The search to discover the boy group, ages 14 to 18, will reach out to potential Menudo members in both Spanish and English languages. The first audition will be held in New York City on October 14, 2006. The final contestants will be nationally televised and judged by a panel of celebrities with worldwide viewer voting.
Menudo Entertainment LLC is headquartered in New York with offices in Boston and Miami. For further information, call 1-718-885-0440 or log on to http://www.menudo.com/.
CONTACT: Cathy Callegari -- 212-579-1370 or callpr@aol.com
Source: Menudo Entertainment LLC
CONTACT: Cathy Callegari, +1-212-579-1370, or callpr@aol.com, for Menudo
Entertainment LLC
Web site: http://www.menudo.com/
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