Casino Revs Up with Hot Rod Legend
Casino Revs Up with Hot Rod Legend
Isle of Capri Casinos, Inc. and Boyd Coddington to Build Classic Hot Rod
BILOXI, Miss., June 15 /PRNewswire-FirstCall/ -- Isle of Capri Casinos, Inc. announced today that the company signed an agreement with legendary hot rod builder Boyd Coddington to create an original custom car from a 1940 Ford Woodie owned by the Isle. The Woodie build will be featured on Discovery Channel's American Hot Rod, as well as appearances by Boyd and Jo Coddington at select Isle of Capri Casinos properties throughout 2006.
From Ertl diecast cars and Boyd Coddington remote control cars to celebrity rides -- Coddington crafted "CadZZilla" for ZZ Top's Billy Gibbons and a 1934 Ford coupe for Van Halen's Michael Anthony -- Coddington's legendary designs are as mainstream as they are creative.
"Being featured on Boyd's show allows the Isle brand to breakthrough the clutter of commercial television reaching directly to our core demographic in a fun, unique manner. This arrangement will also allow our guests the ability to meet the legendary Boyd Coddington up close and personal," Les McMackin, Isle of Capri Casinos, Inc., senior vice president of marketing, said.
In 1966, Coddington began building hot rods by day, working as a machinist by night. It wasn't long before he became renowned for crafting the most celebrated rods in the world. His first official customer was Vern Luce, for whom Boyd built a '33 coupe that would later win the Al Slonaker Award at the 1981 Oakland Roadster Show. As time went by and awards (including seven wins for America's Most Beautiful Roadster at the annual Grand National Roadster Show) rolled in, Coddington's customer list grew to finally include Isle of Capri Casinos.
The tentative appearance schedule includes: Kansas City, Mo. on June 24; Boonville, Mo. on June 25; Natchez, Miss. on Aug. 12; Black Hawk, Colo. on Aug. 19; Bettendorf, Iowa on Sept. 24; Biloxi, Miss. on Oct. 7 and Lula, Miss. on Oct. 14.
For additional information about Boyd Coddington visit http://www.boydcoddington.com/ or visit http://www.islecorp.com/ .
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Isle of Capri Casinos' business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.
About Isle of Capri Casinos, Inc.
Isle of Capri Casinos, Inc., a leading developer and owner of gaming and entertainment facilities, operates 15 casinos in 13 locations. The company owns and operates riverboat and dockside casinos in Biloxi, Vicksburg, Lula and Natchez, Mississippi; Bossier City and Lake Charles (two riverboats), Louisiana; Bettendorf, Davenport and Marquette, Iowa; and Kansas City and Boonville, Missouri. The company also owns a 57 percent interest in and operates two land-based casinos in Black Hawk, Colorado. Isle of Capri's international gaming interests include a casino that it operates in Freeport, Grand Bahama, and a two-thirds ownership interest in casinos in Dudley, Walsal and Wolverhampton, England. The company also owns and operates Pompano Park Harness Racing Track in Pompano Beach, Florida.
Contact: Jill Haynes
Isle of Capri Casinos, Inc
228.396.7031
jill_haynes@islecorp.comhttp://www.islecorp.com/
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20020502/ISLELOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Isle of Capri Casinos, Inc.
CONTACT: Jill Haynes, Isle of Capri Casinos, +1-228-396-7031, or
jill_haynes@islecorp.com
Web site: http://www.theislecorp.com/
http://www.boydcoddington.com/
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