BurnLounge Launches BurnLounge 1.0 - Creating a Powerful Digital Marketplace

BurnLounge Launches BurnLounge 1.0 - Creating a Powerful Digital Marketplace

Community-Powered Digital Music Service Re-invents Digital Music Retail Model Driven by Artists and Passionate Music Fans

NEW YORK, June 9 /PRNewswire/ -- BurnLounge, the world's first community-powered digital music service, announced today the launch of BurnLounge 1.0, a unique service that provides music fans with proprietary software and an expansive catalog of music, to create and sell music to peers from their own digital music stores. Additionally, the company has entered into an agreement with Signatures Network, enabling fans to sell merchandise from their favorite artists.

Since launching the public beta in October 2005, nearly 30,000 music fans have opened their own BurnLounge stores, including artists such as Kanye West, Kiss, Good Charlotte, Hootie and the Blowfish, James Brown, Willie Nelson, Dale Earnhardt Jr., Tony Stewart, Cuttino Mobley, Danica Patrick and John Salley.

Currently, the service includes repertoire from major labels including EMI Music, SONY BMG MUSIC ENTERTAINMENT, Universal Music Group and WARNER MUSIC GROUP, The Orchard, IODA, Iris Distribution, inGrooves, as well as hundreds of unsigned and indie artists that are able to license their content through BurnLounge.

"We have always known that fans promoting the music they love to their friends is powerful. We just could never truly track its effectiveness," said Stephen Murray, President of Entertainment and CCO. "BurnLounge 1.0 legitimizes that organic process."

Added Ryan Dadd, President and COO, "Each retailer's BurnLounge is like a virtual corner record store. Every store has its own voice and the music featured is unique to the retailer, enabling customized content for their community."

BurnLounge utilizes a unique model called "concentric retail" to build a network of active music sellers and provides retailers with sophisticated tools and resources to promote music to their peers.

"Similar to the way a social network creates circles of influence, BurnLounge retailers can invite others to join their team to sell, promote and potentially profit from the sales of their entire network," said Alex Arnold, CEO.

BurnLounge offers the following options for music fans to start their own digital store:

For $29.95 per/month the BurnLounge package provides fans with their own BurnLounge store, the proprietary site builder software called I.C.E. (Independent Content Editor) and a sample copy of BurnLounge Magazine; a digital lifestyle magazine covering today's best technology and hottest artists. All BurnLounge retailers earn points for every song they sell and can redeem those points for discounts in their own store.

The BurnLounge Exclusive package includes all materials included in the basic package, in addition to a full year subscription to BurnLounge Magazine, 120 songs from the "BurnLounge Presents" series and a monthly DVD containing live performances and interviews from established and new artists for just $129.95 per/year and $8 per/month.

The BurnLounge VIP package costs $429.95 per/year and $8 per/month, and provides VIPs with all materials included in the exclusive package, in addition to BurnLounge University, an exclusive six DVD series featuring interviews from music industry leaders and executives offering insight into the music business. VIPs also receive Event Pass, which allows them to receive substantial discounts and VIP access to live events all over the country.

All BurnLounge retailers have the option to upgrade to the Music Mogul package for an additional $6.95 per/month. Moguls receive BurnLounge's proprietary business management software, which allows retailers to track and manage the sales of their store and sales from the stores in their team. In addition, moguls can redeem their reward points for cash.

About BurnLounge

BurnLounge is the first, next-generation, community-powered digital music service enabling music fans to discover and enjoy music, as well as operate their own digital music stores and evangelize the music they love. Through this innovative model, BurnLounge provides record labels and artists with a new fan-driven promotional channel. For additional information, please visit www.BurnLounge.com

Source: BurnLounge

CONTACT: Karen DeMarco, kdemarco@mprm.com, or Ayn Allen,
aallen@mprm.com, both of mPRm Public Relations, +1-323-933-3399, for
BurnLounge

Web site: http://www.burnlounge.com/

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