BRP Making Splash with its Online Sea-Doo Films Series

BRP Making Splash with its Online Sea-Doo Films Series

Innovative Viral Concept Promotes Family Fun, Entertains Consumers

VALCOURT, Quebec, Canada, June 8 /PRNewswire/ -- Bombardier Recreational Products Inc. (BRP) has launched a unique online film series featuring intriguing stories, high-speed action, family fun, and open water thrills guaranteed to keep viewers on the edge of their computer chairs. The Sea-Doo Films series promises consumers surfing the World Wide Web a wild ride when they visit http://www.sea-doofilms.com/ . In addition to providing Hollywood-style entertainment, the Sea-Doo Films series aims to excite consumers about personal watercraft (PWC) and sport boats.

"We've developed the action-packed Sea-Doo Films Series to build on the excitement of hitting the water, and to reinforce the fact that fun and adventure awaits aboard Sea-Doo(R) PWC and sport boats," said Pierre Arsenault, vice president and general manager for snowmobiles, watercraft, ATVs and sport boats at BRP. "Sea-Doo PWC and sport boats are cleaner, quieter, and more technologically advanced than ever, and we have created a marketing vehicle that echoes this innovative thinking in a fun, interactive way."

The three short films, titled "Rusty Dogs," "Hijacked" and "Harbour Towne," were produced by veteran filmmakers at Backyard Productions in partnership with BRP's advertising agency, Chicago-based independent Cramer-Krasselt, and each is between eight and ten minutes in length.

Also available at http://www.sea-doofilms.com/ is information about Sea-Doo technologies, PWC and sport boat products, special offers and a Video iPod(TM) consumer giveaway.

Following is a brief description of the Films now playing at sea-doofilms.com:

-- "Rusty Dogs"
Three ex-Navy Seals, and one kid who wishes he was, are content in their
boat shop. That is, until the kid spots something suspicious on the water
and convinces Rusty and his crew to resort to their old tricks to thwart
an international crime.

-- "Hijacked"
In this classic adventure, a typical real estate agent at a typical real
estate convention finds himself embroiled in the riskiest deal of his
life. Complete with pirates and a damsel in distress.

-- "Harbour Towne"
Welcome to Harbour Towne, where the sun always shines, the spas never
close and the teeth are as white as the fences. It's the perfect place
for a family. Maybe it's too perfect.

BRP, a privately held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo(R) and Lynx(TM) snowmobiles, Sea-Doo(R) watercraft and sport boats, Johnson(R) and Evinrude(R) outboard engines, direct injection technologies such as Evinrude E-TEC(R), Can-Am(TM) all-terrain vehicles (ATV), Rotax(R) engines and karts.

http://www.brp.com/ .

(R), (TM) and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.

Source: Bombardier Recreational Products Inc.

CONTACT: Heidi Frank for Bombardier Recreational Products Inc.,
+1-414-227-3441

Web site: http://www.sea-doofilms.com/
http://www.brp.com/

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