Breakthrough Interactive Group(TM) Chooses Narrowstep(TM) Inc to Build a Global Martial Arts Broadband TV Portal
Breakthrough Interactive Group(TM) Chooses Narrowstep(TM) Inc to Build a Global Martial Arts Broadband TV Portal
The Company's Award-Winning ASP Solution, telvOS(TM), to Bring High-quality TV-Like Experience to Viewers Worldwide
LONDON and NEW YORK, June 21 /PRNewswire-FirstCall/ -- Narrowstep(TM) Inc (BULLETIN BOARD: NRWS) , the TV on the Internet Company, announced that the Company's technology, telvOS(TM), has been chosen by Breakthrough Interactive Group(TM) (BIG) to build and power its global martial arts-themed broadband TV portal called MAC Experience(TM) (www.macexperience.com). MAC Experience will launch live and worldwide on July 7, 2006.
"We found that the traditional cable network model didn't give us the global reach nor the interactive ability we wanted for the martial arts community," said R. Anthony Cort, Founder, Chairman and CEO of BIG. "Our partnership with Narrowstep along with its cutting-edge technology, has allowed us to create the world's first multiple channel martial arts broadband site integrating social networking and e-Commerce."
There are approximately 24 million martial arts practitioners and over 120 million people who consider themselves martial arts enthusiasts in the U.S. alone.
"Broadband-delivered television is the most impactful form of community-building, and clearly MAC Experience will be the most compelling, comprehensive and cutting-edge community site yet," said Steve Beaumont, CEO, Narrowstep.
MAC Experience will include a broad range of family-friendly acquired and original martial arts inspired content, including movies, documentaries, tournament competitions, news, interviews, instructional programs, animated features and much more.
The goal of MAC Experience is to create an Internet channel for the global martial arts community, its fans and supporters by bringing together the industry and its components, including television and film programming; video games and arcade games; health, fitness and wellness; apparel, fashion and toys; schools and self-defense training; tournament competitions and advertising.
MAC Experience is powered by Narrowstep's cutting-edge solution, telvOS, the Company's proprietary Television Operating System(TM). telvOS is the only end-to-end solution for broadband TV currently available, and is managed by an intuitive web-enabled interface. The power of telvOS enables organizations to manage, deliver and monetize video content and other assets quickly and easily. It delivers a TV-like experience with searchable content, upload capabilities, and payment facilitation to any Windows Media enabled device, any time, any place.
About Narrowstep(TM) Inc
Narrowstep(TM) Inc (BULLETIN BOARD: NRWS) is a leading provider of Internet-based video-content delivery (TV on IP). Narrowstep's product and service offerings enable customers to distribute channels of video-based content and provide related services over the Internet. The Narrowstep system, telvOS(TM) (Television Operating System(TM)), enables comprehensive delivery of video content and television-like programming to mobile, wireless, Internet, broadband and broadcast services. The Narrowstep system enables owners and users of video content to reach audiences by 'narrowcasting' -- targeting delivery of specific content to interested groups. Narrowstep provides services to clients in the United Kingdom, the United States, and various other countries throughout the world, including Germany, Sweden and the Netherlands. To learn more, visit www.narrowstep.com.
For further information on Narrowstep:
Scott Samson
Bob Gold & Associates
310.784.1040
scott@bobgoldpr.com
Jesse Deal (Investors)
Allen & Caron
Tel: 212.691.8087
Email: jesse@allencaron.com
For information on MAC Experience and BIG:
Kelly Cinelli
CWR & Partners
508-222-4802
Kelly@cwrpartners.com
Source: Narrowstep Inc
CONTACT: Scott Samson of Bob Gold & Associates, +1-310-784-1040,
scott@bobgoldpr.com; or investors, Jesse Deal of Allen & Caron,
+1-212-691-8087, jesse@allencaron.com, both for Narrowstep Inc.; or Kelly
Cinelli of CWR & Partners, +1-508-222-4802, Kelly@cwrpartners.com, for MAC
Experience and BIG
Web site: http://www.narrowstep.com/
http://www.macexperience.com/
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