AT&T Blue Room Brings Fans Exclusive Front-Row Access to Bonnaroo Music and Arts Festival

AT&T Blue Room Brings Fans Exclusive Front-Row Access to Bonnaroo Music and Arts Festival

Company Also Announces Search for an Official Field Blogger for the 2006 Austin City Limits Music Festival

SAN ANTONIO, June 13 /PRNewswire-FirstCall/ -- Gas prices nixing travel plans to Tennessee? Didn't get your ticket in time? Well, AT&T has your Bonnaroo ticket. The company will deliver up-close and personal access to the 2006 Bonnaroo Music and Arts Festival to feverish fans nationwide online.

The AT&T Blue Room ( http://blueroom.att.com/ ) is AT&T's groundbreaking online portal featuring exclusive musical content, in-studio interviews, live performances and unedited commentary of chart-topping artists. This year, in recognition of its first anniversary, the site will renew its commitment to becoming the online destination for exclusive webcasts of this year's hottest shows, giving fans who can't be there the opportunity to see memorable performances in real time and at no charge. The 2006 season kicked off with a successful webcast of the Coachella Valley Music and Arts Festival, which drew hundreds of thousands of unique visitors over the two-day event.

This weekend, June 16-18, the AT&T Blue Room will feature exclusive performances from some of the more than 85 bands taking part in this year's Bonnaroo Music and Arts Festival in Manchester, Tenn. To date, artists scheduled to be featured on the Blue Room include Damian Marley, Bright Eyes, Neville Brothers, Steel Pulse, Moe, Gomez, Les Claypool, Nickel Creek, My Morning Jacket, Andrew Bird, Dungen, Deadboy & Elephantman, and The Codetalkers featuring Col. Bruce Hampton. Webcasts will run from 12:30 p.m. to midnight each day. Following the event, much of the content will be archived on the Blue Room ( http://blueroom.att.com/ ) allowing fans to relive the festival experience. Additionally, fans can log on and listen to Blue Room radio, a 24-hour streaming station featuring interviews and performances with past and present Bonnaroo artists.

The Bonnaroo Music and Arts Festival is a three-day multistage camping festival held on a beautiful 700-acre farm in Manchester, Tenn., each June. The festival brings together the best live performers in rock and roll, along with dozen of artists in complementary styles, such as jazz, American, hip-hop, world, funk and electronica. A full list of acts and additional festival details are available at http://www.bonnaroo.com/ .

"AT&T Blue Room will offer music fans from around the country and across the globe an impressive slate of performances from this year's Bonnaroo event," said Scott Helbing, chief marketing officer of AT&T Consumer. "Not only are we delivering exclusive content that speaks to consumers' passions, we also have the opportunity to introduce AT&T products and services to a whole new generation of customers."

AT&T Blue Room is part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences, as well as to fuel sales and demonstrate how key products and services such as AT&T Yahoo!(R) High Speed Internet and AT&T -- DISH Network Satellite TV can meet the increasing consumer demands for value, choice and convenience. To experience the AT&T Blue Room, visit http://blueroom.att.com/ .

AT&T also announced a new contest designed to find the Official Field Blogger for this year's Austin City Limits Music Festival through its Project D.U site. Interested bloggers and writers are encouraged to submit a 400-word blog entry describing a recent experience at a music event. Qualified entries will be judged by well-known bloggers, such as Scenestars, Stereogum, Largehearted Boy and Chromewaves. One grand-prize winner will receive an ACL Music Festival Press Pass, a three-day pass for a guest, plus airfare and hotel for two. Four first-prize-winners will receive two three-day passes each. AT&T Blue Room will also host the exclusive webcast of the three-day event live from Austin, Texas. For more information and official contest rules, visit http://www.projectdu.com/ .

About AT&T

AT&T Inc. (NYSE:T) is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 55.8 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com/ .

Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.

Source: AT&T Inc.

CONTACT: Tiffany Nels of AT&T Inc., +1-512-963-6357, tnels@attnews.us

Web site: http://blueroom.att.com/
http://www.bonnaroo.com/
http://www.projectdu.com/
http://www.att.com/

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