Time Warner Cable Launches Si TV in Houston

Time Warner Cable Launches Si TV in Houston

Impressive Commitment Recognizes the Importance of Growing Young Latino Market that Prefers English-Language Media

LOS ANGELES and HOUSTON, June 13 /PRNewswire/ -- Si TV, the first English- language, Latino-themed network launches on Time Warner Cable Houston, a top ten market.

"We have been impressed with their focus on developing unique original programming for this growing audience," said Darrel Hegar, Vice President of Sales & Marketing for Time Warner Cable Houston Division. "We are confident that our Digital Cable customers will be thrilled with this new addition to our channel offerings."

"America's young Latinos represent the fastest growing market segment, yet they're virtually ignored and under represented in the media," said Si TV CEO Michael Schwimmer. "The decision to launch Si TV represents Time Warner's progressive thinking in recognizing the value Si TV brings to both enhancing their business and serving their community."

Si TV's high-quality, original programming features hip and culturally relevant shows that range from outrageous comedy to the latest in lifestyle, music and talk.

Some of Si TV's original programming includes Dating Factory, the network's first dating show hosted by actor and TV personality Mario Lopez; Flow & Tell, a series that lets viewers speak directly into the camera expressing their deepest thoughts, rants and opinions, linked with today's hottest music videos to create a one-of-a-kind interactive narrative; Styleyes Miami, Si TV's popular Fashion Style Magazine series that brings us tomorrow's fashions today with new episodes from America's sizzling Mecca of style; and Unacceptable Behavior, Si TV's first fully-scripted comedy show with off-the- wall and irreverent sketches.

Source: Si TV

CONTACT: Scott Samson of Bob Gold & Associates, +1-310-784-1040,
scott@bobgoldpr.com, for Time Warner Cable Houston; or T. Ray Purser of Time
Warner Cable Houston, +1-713-895-2680, ray.purser@twcable.com

NOTE TO EDITORS: The "Si" in "Si TV" should always have an accent over the "i".

-------
Profile: intent