TiVo and Brightcove Partner To Deliver Broadband Content to TiVo Subscribers

TiVo and Brightcove Partner To Deliver Broadband Content to TiVo Subscribers

ALVISO, Calif., May 10 /PRNewswire/ -- TiVo Inc. (NASDAQ:TIVO), the creator of and a leader in television services for digital video recorders (DVR), and Brightcove, an Internet TV pioneer, today announced an agreement that will enable broadband video published through Brightcove to be distributed directly to TiVo subscriber set top boxes.

"TiVo has revolutionized television viewing and Brightcove is bringing about major changes in consumer viewing of broadband-delivered video," said Tom Rogers, President and CEO of TiVo. "Through this new partnership, the process of delivering Internet based video to TiVo users will be significantly facilitated."

Under terms of the agreement, Brightcove and TiVo will phase in a number of content partners and new downloading capabilities for a number of possible content partners of TiVo's going forward. The partnership will provide a method for almost any publisher of broadband video using Brightcove's Internet TV services to distribute content to TiVo subscribers. It also opens the possibility of monetizing the distribution through advertising, subscription plans, or pay-per-view. Initially, all content will be offered for free to TiVo subscribers and may carry advertising within the content.

"TiVo has been a powerful factor increasing consumer choice and control over television viewing experiences. The Brightcove partnership will further empower consumers by allowing TiVo subscribers to find broadband video content via their TiVo or PC and send that content directly to their TiVo box where they can view it whenever they choose," said Jeremy Allaire, founder and CEO of Brightcove. "TiVo subscribers will gain access to the largest, most powerful content platform ever offered -- the Internet. If it's on Brightcove, you'll be able to watch it on your TV using your TiVo box."

As part of this agreement, TiVo and Brightcove will work together over the coming months to add additional partners for the distribution of their broadband video content to TiVo subscribers.

Broadband video content from Brightcove will be made available to any TiVo(R) Series2(TM) DVR connected to the Internet. TiVo subscribers will be able to discover this content directly in the TiVo Central content management area on the TiVo box.

About Brightcove

Brightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, Series2, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide.

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's service and marketing plans, future pricing strategies, and other factors that could affect future results. Forward-looking statements generally can be identified by the use of forward- looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in product development, competitive service offerings and lack of market acceptance, as well as the other potential factors described under "Factors That May Affect Future Operating Results" in TiVo's public reports filed with the Securities and Exchange Commission, including tTiVo's Annual Report on Form 10-K for the fiscal year ended January 31, 2006. TiVo cautions you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

For TiVo: For Brightcove:
Jeffrey Weir (Sloane & Company) Lesley Gold (SutherlandGold)
(212) 446-1878 (415) 505-6025
jweir@sloanepr.comlesley@sutherlandgold.com

Source: TiVo Inc.

CONTACT: For TiVo, Jeffrey Weir (Sloane & Company), +1-212-446-1878,
jweir@sloanepr.com; For Brightcove, Lesley Gold (SutherlandGold),
+1-415-505-6025, lesley@sutherlandgold.com

Web site: http://www.tivo.com/

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