Teletext Signs The Winner Channel as Exclusive Fixed-Odds Games Partner

Teletext Signs The Winner Channel as Exclusive Fixed-Odds Games Partner

Teletext Operates the Digital (Sky and Freeview) Text Services on ITV and UK TV Channels. Teletext's Services on Analogue and Digital TV Attract Nearly 16 Million People Every Week

WILMINGTON, Delaware, May 25/PRNewswire-FirstCall/ -- Zone4Play, Inc. ("Zone4Play" or the "Company") (OTCBB: ZFPI.OB),
a leading developer of interactive gaming technology, announced today that
The Winner Channel is set to reach new audiences with the launch of
Teletext's new mobile internet portal. The Winner Channel is a United Kingdom
betting brand, operated by Two Way TV. Zone4Play provides all of the
technology for the Winner Channel, on all of its platforms, which entitles
the Company to a significant share of the Winner Channel revenues. Teletext
and Two Way TV have announced a deal which provides for the Winner Channel to
become the exclusive fixed odds gaming partner for Teletext's new mobile
services. Teletext users will be able to access a variety of The Winner
Channel's fixed odds games, including roulette, keno, hi-lo, dice and slots
games.

The Winner Channel, will offer Teletext viewers free downloads of its
mobile phone games as well as free bets for all Teletext users signing up for
the service. Launched in early 2005 it has seen its audiences grow rapidly
and is the only gaming portal which allows users to use one account
seamlessly across interactive TV, mobile phone and the internet.

Commenting on this latest deal, Two Way TV's commercial director, Guy
Templer, said: "The Winner Channel is focused on creating compelling
entertainment betting which appeals to non-traditional betting audiences.
Teletext is an ideal distribution partner for this with its heartland in TV."

Jonathan Creber, the commercial text manager of Teletext, added: "Two
Way TV has a very strong presence in the fixed odds market. We really liked
what they were doing with the Winner Channel brand and are impressed with the
fantastic product plans they have for the future in this market. We feel they
will offer great entertainment for our audience."

This latest announcement builds on Two Way TV's activity in the gaming
market which to date has been focused on interactive TV and the internet.
This is the first major deal for Two Way TV in the mobile space and
underlines its plans to expand its gaming portfolio across a number of
media. The Winner Channel operates fixed odds services for Flextech, NTL
and Telewest, among others.

About Zone4Play

Zone4Play, a leading developer of interactive software and technology
for the betting and gaming industry, delivers cross-platform solutions that
are built for mass participation gaming. Zone 4 Play is a software and
technology provider to UK bookmakers, online gaming operators, betting
exchanges and to US cable, satellite and hospitality service providers,
delivering online solutions, mobile solutions, interactive TV solutions
and participation SMS-TV solutions. Zone4Play works with industry giants
such as British Telecom, Coral Eurobet, Betfair, Cablevision and Lodgenet.
For more information visit http://www.Zone4Play.com, which content is not
part of this press release.

About Two Way TV

Two Way TV offers broadcasters, programme-makers and DTV networks the
widest range of interactive TV and mobile to TV products and services
available in the world. From award-winning creative and pre-production
services through to interactive software solutions, Two Way TV's clients
and partners include the biggest interactive broadcasters today.

Successes include designing and building many of ITV's flagship services
including; Pop Idol, the Premiership and Champions League Football. More
recently, Two Way TV helped ITV go interactive on cable TV for the first time
with X Factor and This Morning and is a major games supplier on ITV Play. It
has built cross platform services for the BBC including their interactive
news services and a number of CBBC games. Other major shows have included,
Test the Nation for the BBC, Big Brother for Channel 4, Sky Sports' Beat The
Pundits and numerous formats for Flextech Television, Cartoon Network,
Endemol and others.

Two Way TV's widely-deployed Ark(TM) system and Simcast(TM) platform
enables viewers to join in live with their favourite programmes by red button
or by phone. They can answer questions, cast votes or predict what's about to
happen onscreen. In the UK, Two Way TV's platforms have been licensed to the
BBC, Sky Sports, Channel 4, Flextech, Turner, Discovery, MTV, Ascent Media,
NTL, Telewest Broadband and many others.

Two Way TV also has its own games channel carrying its own games and
branded games from major names like the Lover's Guide. It also runs, in
association with Zone4Play, the Winner Channel and the Roulette Channel -
UK Cable's only fixed odds soft gaming service. Two Way TV's games are
distributed by broadcasters and networks worldwide and are now available
in over 11 million homes.

About Teletext

Teletext operates the digital (Sky and Freeview) text services on ITV and
Channel 4, and the analogue text services on ITV, Channel 4 and five; it has
a weekly audience of 16 million. Teletext is also available on the web at
Teletext.co.uk, Teletextholidays.co.uk, Teletextholidays.tv and
Teletextcars.co.uk, and a range of Teletext services are accessible via SMS
on Vodafone, T-Mobile, Orange, Virgin and O2.

Safe Harbor

This press release may contain forward-looking statements within
the meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995 and federal securities laws. These
forward-looking statements are based on the current expectations of the
management of Zone4Play only, and are subject to a number of factors and
uncertainties that could cause actual results, performance or achievements of
Zone4Play, including revenues, income and expenses, to differ materially from
those described in or implied by these forward-looking statements . The
following factors, among others, could cause actual results to differ
materially from those described in the forward-looking statements: changes in
technology and market requirements; decline in demand for Zone4Play's
products; inability to timely develop and introduce new technologies,
products and applications; loss of market share and pressure on pricing
resulting from competition, strength and growth of the gaming industry,
gaming regulatory environment, and other factors over which Zone4Play may
have little or no control. Zone4Play undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events. For a more detailed description of the risk and
uncertainties affecting Zone4Play, reference is made to Zone4Play's reports
filed from time to time with the Securities and Exchange Commission.

Zone4Play contact:
Idan Miller
SVP Marketing & Sales
+972-54-6611524
imiller@zone4play.com

Source: Zone4Play (Israel) Ltd

Zone4Play contact: Idan Miller, SVP Marketing & Sales, +972-54-6611524, imiller@zone4play.com

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Profile: International Entertainment