Nickelodeon's The Fairly OddParents 'Fairy Idol' Event Delivers Multiplatform Magic!

Nickelodeon's The Fairly OddParents 'Fairy Idol' Event Delivers Multiplatform Magic!

TV Special Rates #1 with 5 Million Total Viewers and 3 Million Kids; TurboNick Generates Almost 5 Million Streams of Special; and 4 Million Play 'Fairy Idol: Fast Fame' Game on Nick.com

NEW YORK, May 23 /PRNewswire/ -- Nickelodeon's animated hit series The Fairly OddParents hit a high note on multiple platforms with the "Fairy Idol" one-hour TV event. The on-air special, which aired Friday, May 19 at 8 p.m. (ET/PT), drew a total of 5 million total viewers (P 2+, up +80% over last year) and more than 3 million kids, and was basic cable and all of television's number-one program for the day among kids 2-11, kids 6-11 and tweens 9-14. Additionally, the special generated 4.6 million streams on TurboNick, Nickelodeon's broadband video service, and four million game plays on Nick.com with the "Fairy Idol: Fast Fame!" game.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060523/NYTU145 )

On Nickelodeon television, among the network's core demo of Kids 2-11, "Fairy Idol" earned a 9.7/3.2 million kid viewers, +67% above prior-year levels. With Kids 6-11, the special scored an 11.2/2.2 million kid viewers, up +74% above last year. Tweens 9-14 tuned in to "Fairy Idol" as well with a 8.1/1.7 million tween viewers, increasing ratings by +90% over last year. The special beat all competitive kid networks by triple digits during the like time period in all kid and tween demographics.

In the month of May, "Fairy Idol" posted six of the top 10 videos in TurboNick and "Fairy Idol: Fast Fame" is the top game on Nick.com. Kids were also able to vote/take a poll on Nick.com about who they thought would "win" the Fairy Idol competition that generated 1.5 million votes in two weeks.

Debuting on Nickelodeon in March 2001, The Fairly OddParents' popularity has soared among both kids and adults making it the number-two ranked kids' program on broadcast and cable television, second only to SpongeBob SquarePants. The series is a solid hit among teens and adults, who make up 59% of its 54.7 million viewers each week*.

In "Fairy Idol," Norm the Genie heads off to Fairy World to enter a talent competition where every wish-granting creature in the Universe has the chance to audition for the role of the next fairy godparent. As the contestants sing their favorite musical numbers and the finalists, including Norm, Cosmo and Wanda are chosen, an abundance of obligatory fairy drama goes on behind the scenes including all of the backbiting, backstabbing and back hair that goes along with such a heated competition. The competition also includes a knock- your-socks off number performed by Cosmo (singing voice by American Idol contestant Diana DeGarmo) and Wanda.

The Fairly OddParents creator Butch Hartman joined Nickelodeon in 1998 where he created and produced several cartoon shorts for the Oh Yeah! Cartoons series, including The Fairly OddParents. Hartman is also the creator of Nickelodeon's hit show, Danny Phantom.

Nickelodeon, in its 27th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

* Source: Nielsen Cume Data - February 2006

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060523/NYTU145
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com
Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, joanna.roses@nick.com, or Nicole
Parker, +1-818-736-3613, Nicole.parker@nick.com, both of Nickelodeon

Web site: http://www.nick.com/

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