MindMatics Opens a New Office in Los Angeles in the Center of the US Television and Film Industry

MindMatics Opens a New Office in Los Angeles in the Center of the US Television and Film Industry

MUNICH, Germany and NEW YORK, May 11/PRNewswire/ -- On May 1, 2006, MindMatics opened its second office in the United States,
thereby expanding its presence on the North American market. Dr. Kai Buehler,
Vice President of MindMatics LLC and co-founder of MindMatics' subsidiary,
plan_b media, will head the Los Angeles office, concentrating on the TV
broadcasting and movie production markets, particularly interactive
television and licensing of movie and TV mobile content. In Europe,
MindMatics is one of the leading providers of integrated mobile applications
to TV stations with solutions such as SMS voting, interactive games and chat
services. By integrating these types of services, television stations can
substantially increase their added value.

"Los Angeles is the linchpin of the TV and film industry; all the big
production studios are located here," says Dr. Kai Buehler about MindMatics'
reason for choosing L.A. He continues by commenting, "By being situated close
to the action, we will be able to intensify our long standing partnerships
with studios in the area of mobile content, while utilizing our many years of
experience in the development and implementation of mobile services for
European television broadcasters."

MindMatics carefully planned the westward expansion, opening its US
headquarters in New York on January 1, 2005, once the company could draw on
the 5 years of mobile services experience gained in the European market. With
the takeover of plan_b media AG, which also occurred in January of 2005,
MindMatics established itself in the mobile content market as a leading
developer and provider of mobile entertainment applications. The full service
mobile provider is now bringing its mobile content capabilities along with
its interactive television experience to the new Los Angeles location, thus
furthering its internationalization strategy with a focus on the film and
television industry.

About MindMatics LLC:

MindMatics is a global leader in the development and implementation of
mobile services. MindMatics is comprised of four business units: Mobile
Marketing & Payment, Mobile Applications, Mobile Content and Mobile
Marketing. As a full-service mobile solutions partner, MindMatics helps
mobile telecom carriers, brands, media companies, agencies and content
providers successfully interact with the "Generation M" through various
technologies in order to generate revenues, billings and realize new
marketing potential.MindMatics currently employs a staff of 130 and has
offices in Munich, Cologne, Vienna, London, New York and Los Angeles.

Press releases can be found at www.mindmatics.com

For further information please contact:

Hans Henkes
MindMatics LLC
415 Madison Ave, 20th floor
New York, NY 10017
Phone: +1-212-355-8245
Fax: +1-212-355-8276
Email: hans.henkes@mindmatics.com

Kai Buehler
MindMatics LLC
817 6th Street, Suite G
Santa Monica, CA 90403
Phone: +1-310-526-7770
Cell phone: +1-917-385-0226
Email: kai.buehler@mindmatics.com

Source: MindMatics AG

Hans Henkes, MindMatics LLC, 415 Madison Ave, 20th floor, New York, NY 10017, Phone: +1-212-355-8245, Fax: +1-212-355-8276, Email: hans.henkes@mindmatics.com; Kai Buehler, MindMatics LLC, 817 6th Street, Suite G, Santa Monica, CA 90403, Phone: +1-310-526-7770, Cell phone: +1-917-385-0226, Email: kai.buehler@mindmatics.com

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