Chrysler Brand and Activision Announce Top Honors in the Chrysler in The Movies: Virtual Film Competition

Chrysler Brand and Activision Announce Top Honors in the Chrysler in The Movies: Virtual Film Competition

David Krumholtz Presents New Chrysler Crossfire to Grand Prize Winner at the Electronic Entertainment Expo (E3) 2006

Top Virtual Films to be Made Into Live Action Shorts

AUBURN HILLS, Mich. and SANTA MONICA, Calif., May 11 /PRNewswire/ -- During a ceremony today from the floor of the Electronic Entertainment Expo (E3) 2006, the Chrysler brand and Activision, Inc. (NASDAQ:ATVI) announced the top honors in the Chrysler in The Movies: Virtual Film Competition (CiTM). Actor David Krumholtz, star of the CBS series, Numb3rs, presented the first place award to George Lippert of Kirkwood, MO for his virtual film, "Bullets are Forever Starring Marshall Paris." After a screening of the winning film, Mr. Lippert received the keys to a brand new Chrysler Crossfire sports car.

Chrysler and Activision also announced the nine semi-finalists, who, along with "Bullets are Forever Starring Marshall Paris" could see their films made into live actions shorts by independent filmmakers participating in the Chrysler Film Project. The Chrysler Film Project (CFP) is a competition where filmmakers compete to win a full-length feature production deal on behalf of the Chrysler brand. Five of the winning virtual short films will be made into live action shorts by the CFP filmmakers and will ultimately be distributed by Chrysler.

Rounding out the top ten winning virtual films were "The Car Whisperer," by Jonathan Cozzolino of Knoxville, TN; "Double O by Night," by Stephen Traylor of Parker, CO; "The Loaner," by James King from Gloucester, VA; "The Magical Car," by Steve Scott of Plano, TX; "Road Trip to Roswell," by Kristine Browne of Kennesaw, GA; "To Save the Day," by Chris Frey of Brooklyn, NY; "What Happened," by Jonathan Face of New York, NY; "The Winner," by Anthony Avvento of Celebration, FL; and "The Working Girl," by Patrick Williams of Houston, TX.

"The Virtual Film Competition was a unique process, combining gaming and film, that rewards the best of innovation, technology and creativity," said David Rooney, Director-Chrysler Brand. "Just as inspiration is inherent in the Chrysler brand, we are thrilled to be providing an opportunity that brings the winners' inspirations to life."

"We join with Chrysler in congratulating the winners of the Chrysler in The Movies: Virtual Film Competition," said Dave Anderson, senior director of business development, Activision, Inc. "The Movies gives would-be filmmakers the tools to control their own studio and create their own films. Activision is proud to have The Movies be part of a competition that is as creative and innovative as the game."

The contest, which was launched in January, invited participants to create a two to three-minute film using Activision and Lionshead(R) Studios' The Movies(TM) Windows(R) PC game. Films had to include any of the new Chrysler vehicles -- the Pacifica, the Crossfire, the Chrysler 300 and the PT Cruiser -- integrated into The Movies game. Entries were judged by a celebrity panel which included Paul W. S. Anderson ("Resident Evil"), David Krumholtz ("Numb3rs"), Garry Marshall ("Raising Helen," "The Princess Diaries"), Guy Ritchie ("Revolver," "Snatch," "Lock, Stock and Two Smoking Barrels"), Brad Silberling ("Lemony Snicket's A Series of Unfortunate Events," "City of Angels") and John Singleton ("Four Brothers," "2 Fast 2 Furious").

Video footage of the award ceremony with David Krumholtz is available at www.thenewsmarket.com/activision. Media can preview and request broadcast-standard video digitally or by tape at no cost from this site.

About Chrysler Brand

Driven by the steady, consistent launches of award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image during the last 15 years. Chrysler brand sales have jumped a remarkable 357 percent since 1991, from about 130,000 units to 649,293 in 2005. No other American automotive brand has grown by that amount during the same time frame.

With this year's launch of the Chrysler Aspen, the first-ever full-size SUV for the brand, the momentum is sure to continue. Chrysler Aspen builds on other ground-breaking products and technologies such as the Stow 'n GO(R) seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300, rear seating for four adults with useable pass-through cargo space on the Chrysler PT Cruiser Convertible and the beautifully-designed Chrysler Crossfire and Crossfire Convertible.

The Chrysler brand's succession of innovative product introductions continue to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About Lionhead Studios

Lionhead Studios is based in Guildford, Great Britain, and was founded in 1997. The studio's first game, "Black & White" for PC, was released in 2001, and worldwide sales of it have topped 2 million copies. Its second game, "Fable" for Xbox, has also sold more than 2 million copies worldwide, and the numbers continue to climb, making it one of the top-selling Xbox titles of all time. Three further titles Fable: The Lost Chapters, Black & White 2 and The Movies, were all released on PC in Fall 2005. For more information about Lionhead Studios, visit http://www.lionhead.com/.

Source: Activision, Inc.

CONTACT: Eileen Wunderlich of Chrysler Group, +1-248-512-0332,
ew48@dcx.com; or Ryh-Ming C. Poon, Senior PR Manager of Activision Games,
+1-310-255-2226, rpoon@activision.com

Web site: http://www.lionhead.com/

Web site: http://www.thenewsmarket.com/activision

Web site: http://www.activision.com/

Company News On-Call: http://www.prnewswire.com/comp/007396.html

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