TiVo Debuts New Lexus Car Configuration Application

TiVo Debuts New Lexus Car Configuration Application

Customize the Lexus ES 350, View Detailed Photos, and Find a Dealer - All From Your TV!

Offering Enhances TiVo's Advertising Product Portfolio and Increases Consumer Engagement

ALVISO, Calif., May 11 /PRNewswire-FirstCall/ -- TiVo Inc. (NASDAQ:TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today unveiled the first advertiser custom application, the Lexus Car Configuration Tool, that will be integrated into a Showcase on the TiVo(R) service. Adding to TiVo's advertising product portfolio, the custom application provides advertisers with increased consumer engagement through unique interactive elements and an increased response rate over traditional campaigns.

"Delivering the first advertiser custom application on TiVo boxes allows us to further our lead in the industry in providing interactive and integrated advertising solutions through the television," said Davina Kent, Vice President, National Advertising Sales, TiVo. "TiVo is committed to developing products and partnering with innovative advertisers to deliver relevant, interactive advertising that enhances the overall entertainment experience for TiVo subscribers. It is through TiVo's unique technology that consumers have the ability to spend as much time as they choose to with an advertisement, while ensuring that they do not miss a second of their programming."

Through a complete integration with TiVo's advertising products, this new custom application will now let TiVo subscribers with a broadband-connected TiVo(R) Series2(TM) DVR customize the new 2007 Lexus ES 350, learn more about Lexus' newest model, experience an ES 350 photo slideshow, request a dealer contact to schedule a test drive, and locate the Lexus dealer closest to their home, all from the comfort of their living room.

"We're thrilled to expand our advertising relationship with TiVo, making it more convenient than ever for consumers to learn about the new Lexus ES 350," said Deborah Meyer, Lexus vice president of marketing. "TiVo gives their subscribers the opportunity to control their media, allowing them to tune into what they want, when they want and helping them to discover something new. We believe that TiVo interactive advertising allows us to reach consumers in an innovative and unique way."

For more information, including where TiVo can be purchased, please visit www.tivo.com.

About TiVo Inc.

Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

NOTE: TiVo, Series2, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. and its subsidiaries worldwide.

Source: TiVo Inc.

CONTACT: Jeffrey Weir of Sloane & Company, +1-212-446-1878, or
jweir@sloanepr.com, for TiVo Inc.; or Krista Wierzbicki of TiVo Inc.,
+1-408-519-9438, or kwierzbicki@tivo.com

Web site: http://www.tivo.com/

-------
Profile: intent