Mercury Recording Artist Julie Roberts Encourages Oscar Mayer Fans to Sing the Jingle and be a Star!

Mercury Recording Artist Julie Roberts Encourages Oscar Mayer Fans to Sing the Jingle and be a Star!

Five Lucky Winners to Appear in National Commercial

MADISON, Wis., May 2 /PRNewswire/ -- Loosen up your vocal cords and get ready to belt out the lyrics to those famous jingles -- the Oscar Mayer(C) jingles! From May 1 to September 4, 2006 the world famous Oscar Mayer WIENERMOBILE(TM) vehicles will be cruising coast-to-coast giving Oscar Mayer fans a chance to see if they can cut the mustard in the Oscar Mayer Sing the Jingle, Be a Star(TM) contest. Hopeful jingle fans have the chance to enter the national "casting call" by singing their own rendition of the Oscar Mayer Wiener Jingle(C), the Bologna Song(C) or the Oscar Mayer Spanish Jingle(C) to land a spot in the limelight.

Rolling Out the Red Carpet

2006 Academy of Country Music "Top New Female Vocalist" Award Nominee, Julie Roberts, who is about to release her sophomore album Men & Mascara, is teaming up with Oscar Mayer to encourage rising stars across the country to enter the contest.

"Ever since I was a little girl, singing has been my passion, so I'm thrilled to partner with Oscar Mayer to support the 'Sing the Jingle, Be a Star' contest," said Roberts. "It's such a fun opportunity for everyone to show off their vocal talent and personal style and five people will actually have a starring role in a national Oscar Mayer television commercial!"

To help kick off the contest, Roberts and the WIENERMOBILE will be at the 2006 Academy of Country Music Awards at the MGM Grand Hotel in Las Vegas to cheer on fans who share their rendition of the famous jingles.

Running with the "Big Dogs"

On their cross-country trek, Hotdoggers, the official drivers of the WIENERMOBILES, will be making stops at events nationwide to film Oscar Mayer fans young and old (at least six years of age) as they sing their favorite jingle. Five lucky winners will receive a starring role in a national Oscar Mayer television commercial and a trip for four.

Can You Cut the Mustard?

Whether it's rapped or sang with a country flair, hot dog and bologna lovers are asked to sing their own rendition of the Oscar Mayer Wiener Jingle, the Bologna Song or the Oscar Mayer Spanish Jingle. To enter, contestants can "ketchup" with the WIENERMOBILE at official Oscar Mayer Sing the Jingle, Be a Star events where they will be videotaped singing the jingle of their choice or they can log onto http://singthejingle.com/ for information on how to enter by mail.

Mail-in entries should include a VHS videotape or DVD (no longer than 1 minute) along with an official entry form available on http://singthejingle.com/ . All mail-in entries should be received by August 21, 2006 and sent to Sing the Jingle Entries, P.O. Box 5652, Blair, NE 68009- 5652.

Five Lucky Dogs

Twenty finalists (16 performed in English, 4 in Spanish) will be selected and posted online from October 26-November 27, 2006. During this timeframe, Americans can log onto http://singthejingle.com/ to vote for their favorite finalist or to find additional details on how to vote via cell phone, ballot form or mail. America's vote, along with a panel of Oscar Mayer appointed judges, will narrow the pool of 20 finalists to five grand prize winners (4 performed in English, 1 in Spanish) who will appear in an Oscar Mayer television commercial. Judging will be based on the following criteria: overall performance, style and creativity and suitability for inclusion in an Oscar Mayer television commercial.

For official Oscar Mayer Sing the Jingle, Be a Star entry materials, complete rules and more information, visit http://singthejingle.com/ . No purchase necessary.

Kraft Foods is the world's second-largest food and beverage company. For more than 100 years, we've been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 155 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Cote'd Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang and Capri Sun refreshment beverages. They've also started adding our Tassimo hot beverage system, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.

Julie Roberts, Mercury Recording artist, self titled album, 'A' (May 2004), was certified gold and led to two Horizon Award nominations (2004) from the Country Music Association. She was also nominated for Top New Artist Nominee (2005) and Top New Female Vocalist Nominee (2006) by the Academy of Country Music Awards, as well as Breakthrough Artist Nominee (2005) by the Country Music Television Awards. Roberts' sophomore album Men & Mascara, produced by Byron Gallimore, is set to debut June 2006.

Source: Oscar Mayer

CONTACT: Laura Manley, +1-312-988-2499, lmanley@webershandwick.com , or,
Syd Lindner, +1-608-285-6820, Sydney.Lindner@kraft.com , both for Oscar Mayer

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