Hard Rock Hotels and Casinos Announce Unique Partnership With Allido Records

Hard Rock Hotels and Casinos Announce Unique Partnership With Allido Records

Renowned DJ Mark Ronson to Create Limited-Edition Series of CDs Exclusively for Hard Rock Properties, Launching This Summer

Debut CD is the First Product of an Alliance That Will Define a Distinctive Sound for Hard Rock Properties

ORLANDO, Fla., May 4 /PRNewswire/ -- Hard Rock Hotels and Casinos announced today a unique partnership with Allido Records, headed by renowned DJ and producer Mark Ronson and music executive Rich Kleiman, through which Ronson will create a limited-edition series of CDs exclusively for the brand's 12 properties. The debut CD is slated to feature 12 to 14 songs that Ronson will handpick and mix with a unique, modern sound that melds perfectly with the distinctive rock vibe of Hard Rock properties. The CD will be available for purchase this summer at all Hard Rock Hotel and Casino locations and online at www.hardrock.com.

"Allido Records is a perfect partner for Hard Rock Hotels and Casinos, which are unique properties where style and substance rock," said Peter Zudyk, director of brand marketing for Hard Rock Hotels and Casinos. "This new CD series will feature Mark Ronson's world-class taste and unique spin on a variety of songs and it's yet another way Hard Rock offers guests the ultimate rock star experience."

Since entering the music scene 10 years ago, Mark Ronson has steadily risen to the top of his field, as both a DJ and producer of music that blends a variety of genres, while maintaining a song's authenticity. Hard Rock has tapped Ronson to help define a distinctive sound and vibe for the brand's 12 properties. The series of limited-edition CDs he is mixing for Hard Rock is the first product of the Hard Rock Hotels-Allido Records alliance.

"I'm incredibly excited to work with Hard Rock on these compilations," said Mark Ronson. "I couldn't think of a single brand that I'd be more thrilled to create this amazing soundtrack for. And these CDs will set the standard for cutting edge rock 'n' roll and all sorts of amazing music as we branch out with the next ones."

"Hard Rock Hotels is the perfect entity for a partnership with Allido Records," said Rich Kleinman, president/CEO of Allido Records. "The brand's unique qualities complement Mark's own distinctive sound and we anticipate a long, successful partnership."

Ronson will provide a sneak preview of the Hard Rock CD series and spin a mix of songs from the first release into his set on May 18 at a VIP party for new condo owners of Hard Rock Hotel San Diego, Hard Rock's first condo-hotel. Ronson will be joined by his sister Samantha, the ultra-popular DJ/rock singer, for some "sibling spinning" at this private event.

About Hard Rock International

With 121 high-energy Hard Rock Cafes, 11 Hotel & Casinos and two stand- alone Casinos in more than 41 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com.

About Allido Records

Mark Ronson and Rich Kleiman stay on the grind. These native New Yorkers are ingrained with the kind of talent and ambition that grows from the pavement and graduates to the boardroom. With their production company, Allido Records, expanding at a rapid pace, they're putting both the streets and the office suites on blast.

These two have the hustle to make things happen. After securing a joint- venture deal with Clive Davis' J Records for Chicago-based rapper and Grammy winner Rhymefest, Allido is set to release his much buzzed-about debut, Blue Collar, this summer. Ronson and Kleiman are also closing their deal for Australian-born singer Daniel Merriweather, whose soulful pipes have already drawn comparisons to D'Angelo and Prince and will be producing the soundtrack to the critically acclaimed film "Half Nelson" starring Ryan Gosling, which received rave reviews at the 2006 Sundance Film Festival. In addition, Allido manages Mark Ronson's ever-expanding DJ and producer careers, as well as go-to downtown tastemaker DJ Jus SKE (Pharrell Williams).

Allido is also making its mark by hunting down the best music for film/TV production companies and corporations. Allido provides expert music supervision for films and TV shows, recently scoring the movie "Prime" starring Uma Thurman and Meryl Streep, and "Fade to Black," the Documentary on Jay Z and his farewell concert at Madison Square Garden.

CONTACTS: Dan Klores Communications, 212-685-4300

Michelle Rubinstein or Julie Horn

Source: Hard Rock Hotels and Casinos

CONTACT: Michelle Rubinstein, or Julie Horn, of Dan Klores
Communications, +1-212-685-4300, for Hard Rock Hotels and Casinos

Web site: http://www.hardrock.com/

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