Discovery Communications to Offer Video Programming on the iTunes Music Store

Discovery Communications to Offer Video Programming on the iTunes Music Store

SILVER SPRING, Md., May 16 /PRNewswire/ -- Discovery Communications today announced that content from Discovery's family of networks is now available for purchase on the iTunes(R) Music Store (http://www.itunes.com/). The offering includes programming from the Discovery Channel, the number one television and media brand in the United States and around the globe*, as well as TLC, Animal Planet, Travel Channel, Discovery Health Channel and Discovery Kids. With the addition of more than a dozen series and specials from Discovery, iTunes now offers even more video content to download for $1.99 per episode for viewing on a computer or iPod(R).

"Now, new possibilities are opened for people who want to use Discovery's high-quality knowledge-rich content on the go, while we also promote Discovery's television networks," said Don Baer, Senior Executive Vice President, Strategy & Development, Discovery Communications. "Wherever they are and whenever they want, consumers can use the iPod to learn and be entertained with Discovery's content about people, places, cultures, science, health and much more."

"We're thrilled to bring video programming from Discovery Communications to the iTunes Music Store," said Eddy Cue, Apple's vice president of iTunes. "Customers can now choose from a wide range of great video content from Discovery's family of networks."

Discovery will offer Apple iTunes users a portable resource of real-world video content from the company's vast library. Whether visiting a National Park, taking the kids on a long car trip, or preparing for the birth of a first child, consumers who love Discovery's programming will now have access to content that both informs and entertains from across key categories, such as travel, science, health, exploration and lifestyle.

Focused on providing informative and compelling content that people can use to enrich and improve their lives, the Discovery programming available on iTunes includes: WORLD'S BEST travel series, NATIONAL PARKS SHORT FILMS and PASSPORT TO EUROPE from Travel Channel; AMAZING BABIES and PREGNANCY FOR DUMMIES from Discovery Health; and KENNY THE SHARK and SAVE-UMS from Discovery Kids. Promoting the best of Discovery's television networks, additional brand-defining series and specials will be available on iTunes including MYTHBUSTERS, EXTREME ENGINEERING and SHARK WEEK from Discovery Channel; and MOST EXTREME and BREED ALL ABOUT IT from Animal Planet.

Discovery will also offer vignettes through the free podcasting feature on iTunes. These will include behind the scenes footage from Discovery Channel's DEADLIEST CATCH and parenting and family relationship tips from TLC's SHALOM IN THE HOME.

This announcement follows a series of new media initiatives Discovery has recently launched that demonstrate the company's aggressive activity in the multiplatform marketplace in creating new services to bring its high-quality, informative and entertaining content to consumers wherever they are. Last month, Discovery launched the first of its U.S. broadband channels, Discovery Channel Beyond and Travel Channel Beyond, as well as Discovery Mobile, a 24- hour mobile programming network designed specifically for portable platforms, which will debut in the third quarter of 2006.

Discovery Communications, Inc.

Discovery Communications, Inc. is the leading global real-world media company. Discovery has grown from its core property, the Discovery Channel, first launched in the United States in 1985, to current global operations in 170 countries and territories with nearly 1.4 billion cumulative subscribers. DCI's over 100 networks of distinctive programming represent 27 network entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Military Channel, Discovery Home Channel, Discovery en Espanol, Discovery Kids en Espanol, Discovery HD Theater, FitTV, Discovery Travel & Living (Viajar y Vivir), Discovery Home & Health and Discovery Real Time. DCI's other properties consist of Discovery Education and Discovery Commerce, which operates more than 100 Discovery Channel Stores in the U.S. DCI also distributes BBC America in the United States. DCI's ownership consists of four shareholders: Discovery Holding Company (NASDAQ:DISCA)(NASDAQ:DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company's Founder and Chairman.

* The Spring 2005 Equitrend Brand Study by Harris Interactive ranked Discovery Channel as the number one media brand in overall quality for the ninth consecutive year and the number one television network brand in overall quality for the thirteenth consecutive year. The 2005 Roper Reports Worldwide study ranked Discovery Channel as the number one media brand and the most- watched network in the world.

Source: Discovery Communications

CONTACT: Catherine Frymark, +1-240-662-2934,
Catherine_Frymark@discovery.com or Michelle Russo, +1-240-662-2901,
Michelle_Russo@discovery.com, both of Discovery Communications

Web site: http://www.discovery.com/
http://www.itunes.com/

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