Interactive Television Networks, Inc. Announces Deal With Union(TM), the Nation's Premiere Action Sports Destination

Interactive Television Networks, Inc. Announces Deal With Union(TM), the Nation's Premiere Action Sports Destination

Leading IPTV Provider Partners With Union On Demand to Offer the Best in Surf, Snow, BMX, Skate and Moto Films

IRVINE, Calif., May 16 /PRNewswire-FirstCall/ -- Interactive Television Networks, Inc. (BULLETIN BOARD: ITTV) (ITVN), a leader in Internet Protocol Television (IPTV), today announced a partnership with Union(TM), the nation's premiere action sports video destination. ITVN will offer Union On Demand, which offers the best action sports films, and other youth lifestyle content.

"We are delighted to offer Union On Demand to our viewers," said Charles Prast, CEO of ITVN. "Action sports have reached critical mass, with approximately 58 million Americans aged 10-24 participating one of the disciplines,* and Union On Demand provides an amazing opportunity to entertain this growing demographic."

Union On Demand is the first premium action sports media platform that offers the best action sports films and lots of other youth lifestyle content, such as the newest independent music videos, interviews and behind-the-scenes video with action sports athletes like Kelly Slater and Bam Margera.

"We are very excited to bring Union On Demand to the ITVN audience," said Rob Colby, Co-founder of Union. "We see IPTV as the next chapter in video distribution and look forward to extending our content and our brand across this cutting-edge platform."

Established to fill the void in mainstream distribution for action sports titles, Union On Demand was created by Quiksilver Entertainment, a division of Quiksilver, Inc. (NYSE:ZQK), in 2002. Today, Union On Demand is a privately held joint venture between Quiksilver Entertainment, Inc. and Global Media Ventures, LLC, operating as a fully independent entertainment company that involves many leading action sports brands and athletes.

"Prior to the creation of Union On Demand, action sports films were only available for a premium price via specialty retailers," said Colby. "Today, action sports fans across the country have access to the films and athletes they want, when they want it."

The channel will be available in July of this year, with each Union On Demand film title available for only $3.99 for 24 hours of unlimited viewing.

What is IPTV?

IPTV is broadcast-quality television delivered over standard home broadband Internet. While offering the same quality as satellite or cable, IPTV has many advantages, such as virtually limitless programming and on-demand content because only channels selected by consumers are delivered over home broadband networks. All content -- including HDTV -- can be distributed on a subscription or pay-per-view basis with content promotion integrated into the user experience. Best of all, IPTV offers true interactivity for the customer, allowing two-way communication with services comparable to the Web, creating a better environment for users, programmers and advertisers.

About Union

Union represents the best content from the leading producers in the action sports industry. Films featuring top athletes such as Kelly Slater, the Irons Brothers, Mark Occhilupo, Damien Hobgood, Taj Burrow, Sunny Garcia, Cory Lopez, Bam Margera, Ryan Sheckler, Evan Hernandez, Dennis McCoy, Jamie Bestwick, Chris Doyle, Sweet Lou Capparelli, and many others are now available on Union.

About ITVN

ITVN manufactures a low-cost, compact set-top-box that links the home television to IPTV networks and services without the need for a personal computer. In addition, ITVN is a provider of proprietary interactive content networks delivered to the television over home broadband. ITVN owns or controls all aspects of its business from content licenses, management, billing, and streaming software to its low-cost compact set-top-box.

ITVN is making IPTV relevant to the everyday consumer by offering a growing number of niche-market networks while keeping the service affordable. Current and future networks include movie channels, music channels, news channels, and many other options where the overall viewing environment is enhanced by ITVN's true interactivity.

In October of 2005, ITVN was named the "Innovator of the Year" at DigitalLife, a three-day consumer event produced by Ziff Davis Media. For more information please visit www.itvn.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including risks or uncertainties related to the release of ITVN's network and products, the market acceptance of its products and services, competition from companies that provide, or have announced an intention to provide IPTV, the need for subsequent substantial additional financing, and the company's ability to successfully market ITVN's products and services. Additional uncertainties and risks are described in ITVN's most recently filed SEC documents, such as its most recent current reports on Form 8-K. All forward-looking statements are based upon information available to ITVN on the date the statements are first published. ITVN undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

* Source: American Demographics, 2002

Source: Interactive Television Networks, Inc.

CONTACT: Amy Orebaugh of Terpin Communications Group, +1-310-821-6100,
ext. 107, amy@terpin.com, for Interactive Television Networks, Inc.; or Joanne
Forster of Union, +1-949-492-5720, jforster@unionondemand.com

Web site: http://www.itvn.com/

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