Deep Sea 3D: The IMAX Experience crosses $10 million early in run

Deep Sea 3D: The IMAX Experience crosses $10 million early in run

IMAX(R) 3D Underwater Adventure Huge Hit with Broad Audience

NEW YORK, NY, May 23 /PRNewswire-FirstCall/ -- IMAX Corporation and Warner Bros. Pictures today announced that Deep Sea 3D continues to post impressive box office results after the first thirteen weeks of the film's run. The highly acclaimed IMAX(R) 3D release has now grossed an estimated total of $10.2 million worldwide for a cumulative per screen average of $178,759. The film has shown strong legs since it debuted in IMAX(R) theatres on March 3, indicating how word-of-mouth helps drive attendance at IMAX theatres well after the opening weekend.

Deep Sea 3D is Warner Bros. Pictures' second original IMAX 3D production, following the highly successful release of NASCAR 3D: The IMAX Experience, which has now grossed more than $23 million around the world.

"We're very excited about the box office performance of Deep Sea 3D, and anticipate it will continue to succeed as audiences are drawn beneath the surface of the oceans in this outstanding film," said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. "The box office success demonstrates the consumer enthusiasm for original IMAX 3D productions."

"Moviegoers around the world continue to respond to the unique and highly entertaining experience created by the incredible team of talented filmmakers responsible for Deep Sea 3D," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Strong word of mouth is driving attendance at IMAX theatres in both institutional locations and multiplexes, and we believe this broad success and the universal appeal of An IMAX 3D Experience(R) will help the film continue to play well in IMAX theatres for years to come."

Deep Sea 3D was shot by award-winning Director/Cinematographer Howard Hall, produced by Toni Myers, executive produced by Graeme Ferguson and Brad Ball, and co-produced by Michelle Hall. The film offers audiences astonishing up-close encounters with some of the world's most exotic undersea creatures. Hall, Ferguson and Myers were all part of the accomplished filmmaking team behind IMAX's first underwater 3D adventure, Into The Deep, which has grossed more than $70 million since its 1991 release. Deep Sea 3D is co-narrated by Johnny Depp and Kate Winslet.

About IMAX Corporation
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Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies and the newest distribution window for Hollywood films. IMAX delivers the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR (Digital Re- mastering) makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences. As of March 31, 2006, there were 266 IMAX theatres operating in 36 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

This press release contains forward looking statements that are based on management assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K for the year ended December 31, 2005.

Source: IMAX Corporation

CONTACT: Media: IMAX Corporation, New York, Sarah Gormley,
(212) 821-0155, sgormley@imax.com; Warner Bros. Pictures, Los
Angeles, Andrea Marozas, (818) 954-4849, andrea.marozas@warnerbros.com;
Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
wclay@sloanepr.com; Investors: Integrated Corporate Relations, Amanda
Mullin, (203) 682-8243, Amanda.Mullin@icrinc.com; Entertainment Media:
Newman & Company, Los Angeles, Al Newman, (310) 278-1560,
asn@newman-co.com

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Profile: International Entertainment