CBS and DIC Entertainment Debuts New Series, 'Dance Revolution', on 'CBS's Saturday Morning Secret Slumber Party'

CBS and DIC Entertainment Debuts New Series, 'Dance Revolution', on 'CBS's Saturday Morning Secret Slumber Party'

Live-Action Series, Inspired by Konami Digital Entertainment's Hit Video Game Franchise, 'Dance Dance Revolution,' Encourages Physical Activity

BURBANK, Calif., May 10 /PRNewswire/ -- CBS and DIC Entertainment (DIC), in association with Konami Digital Entertainment, Inc., today announced the production of a new dance competition series, "Dance Revolution", to debut on September 16, 2006 on "CBS's Saturday Morning Secret Slumber Party" branded programming block.

"Dance Revolution" (previously titled "Dance, Dance, Dance!"), a live-action television series inspired by Konami's hit video game franchise "Dance Dance Revolution(R)" (DDR), will join the new schedule of programming on "CBS's Saturday Morning Secret Slumber Party," a three-hour, E/I-compliant branded programming block exclusive to broadcast television. The series will encourage physical activity. "Dance Revolution" (E/I, TVY 7) complements the programming block's overall theme of promoting healthy, balanced active lifestyles. The line-up of previously announced programming to debut on "CBS's Saturday Morning Secret Slumber Party" includes "CAKE", "Horseland", "Kooky Kitchen", "Sabrina: The Animated Series", "Trollz" and "Madeline".

In "Dance Revolution", 'tweens' and teens bring their freshest moves to this sensational new dance competition where teams of dancers display their innovative routines. Hosted by the charismatic "Dance Revolution" house band, kid-friendly judges determine the winners as the dancers perform their routines to the cool sounds of the band. "Dance Revolution" will also offer onscreen visuals that constantly encourage viewer participation by demonstrating specific dance moves and steps.

"We are thrilled to partner with Konami to create a program that will entertain kids of all ages, and get them motivated, active and off the couch," comments Andy Heyward, Chairman & CEO of DIC Entertainment. "We are focused on using CBS's Saturday Morning Secret Slumber Party as a vehicle to address the national concern of obesity and inactivity among children by providing motivating and innovative entertainment." He adds, "We are excited to add this unique series to our schedule and to the international markets."

"This collaboration gives Konami an excellent opportunity to bring elements of the DDR franchise to television," states Kazumi Kitaue, Chairman & CEO of Konami Digital Entertainment, Inc. "We hope to create equal success with the franchise on TV that we have had with the video game and look forward to working with DIC on bringing fun, interactive entertainment to young audiences."

DDR is an interactive game that continues to sweep living rooms and arcades across the nation. It is the only game in which players move their bodies to upbeat tunes while allowing them to exhibit their own innovative flare and original dance moves. DDR combines quick reflex action with pulsating dance music for intense "get-up-and-play" fun. Players are challenged to match their dance steps with the flashing arrows on the screen while keeping up with the high-energy beat of the music.

The workout component and interactive nature of the game have been highlighted as key elements to DDR's success. Additionally, the DDR series has benefited from major game/dance tournaments that have been held around the world. The game has successfully crossed over international borders to win a global fan base

As part of "CBS's Saturday Morning Secret Slumber Party's" balanced active lifestyle theme, the block will feature unique animated and live-action interstitials threaded throughout the morning block to promote healthy eating and balanced, active lifestyles for kids. The messages, which will promote nutritious eating habits, will be created in consultation with Baylor College of Medicine's Children's Nutrition Research Center (CNRC), an internationally renowned institute devoted to pediatric nutrition studies.

DIC will seek initial guidance on all programming to air on "CBS's Saturday Morning Secret Slumber Party" from children's experts from the DIC Educational Advisory Board -- a group comprised of leading media experts, educators and pediatricians created to provide information, guidance, advice and general expertise to DIC in the development of multimedia programs and projects for children.

DIC Entertainment, a fully-integrated global brand management company, is dedicated to creating, developing, producing, distributing, marketing and merchandising family-based intellectual properties. DIC has distinguished itself by building one of the largest libraries of western-style animation with approximately 2,800 half-hours of renowned programming, including "Ghostbusters(TM)", "Inspector Gadget(TM)", "Strawberry Shortcake(TM)", "Sabrina(TM)", "Madeline(TM)", "Liberty's Kids(TM)", "Where On Earth Is Carmen Sandiego?(TM)", "Sonic The Hedgehog(TM)", "Super Mario Bros(TM)", Care Bears(TM)" and "Trollz(TM)". In 2003, the company launched the DIC Kid's Network, a unique syndicated programming block designed to meet core FCC requirements and the only network for kids that reaches effectively 98% of U.S. households on over 300 stations. As a pre-eminent supplier of kid's programming worldwide, DIC has developed strategic partnerships with key domestic and international broadcast partners throughout North America, Europe, Asia, Latin America, Africa and Australia. DIC is headquartered in Burbank, California with international offices in Paris, London and Cologne.

Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises "Metal Gear Solid(R)", "Silent Hill(R)" and "Castlevania(R)", among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation, the parent company of Konami Digital Entertainment, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami Digital Entertainment, Inc. can be found at www.konami.com/gs.

CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms include CBS Entertainment, CBS News and CBS Sports. CBS also manages UPN, which broadcasts primetime programming on five nights with an average of 90 percent total coverage throughout the country.

"KONAMI" is a trademark of KONAMI CORPORATION.

"Dance Dance Revolution" is a registered trademarks of Konami Digital Entertainment Co., Ltd.

Source: DIC Entertainment; Konami Digital Entertainment, Inc.

CONTACT: Media, Michelle Orsi of Three.Sixty Communications,
+1-310-372-2309, michelle@360-comm.com, for DIC Entertainment; or Marc
Franklin, mfrankpr@konami.com, or Kit Ellis, kitosan@konami.com, both of
Konami Digital Entertainment, Inc., +1-650-654-5600; or Beth Haiken of CBS,
+1-323-575-2103, beth.haiken@tvc.cbs.com; or Licensing Contact, Daniel
Kletzky, VP Business Development of Konami Digital Entertainment, Inc.,
+1-310-228-4622, dk.01689@konami.com

Web site: http://www.konami.com/gs

Web site: http://www.konami.com/

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