Broadbus and Axiom Systems Partner to Simplify Deployment and Management of IPTV

Broadbus and Axiom Systems Partner to Simplify Deployment and Management of IPTV

Alliance Provides Solutions for Operators to Rollout Advanced IPTV Offerings, Including nDVR, Time-Shifted Television and Television On-Demand

BOXBOROUGH, Mass., and READING, England, May 10 /PRNewswire/ -- Broadbus Technologies, Inc., the leading provider of technology solutions for Television on Demand (TOD(R)), and Axiom Systems, a market leader in service fulfillment software, today announced a partnership to address service providers' need for a next-generation video platform with an operational support system (OSS) that gives subscribers highly reliable, premium on-demand experiences. The alliance creates a solution that enables operators to simplify the deployment of IPTV video offerings, including networked digital video recording (nDVR), time-shifted television and TOD.

While the growing market for IPTV services presents new opportunities for service providers, it also introduces a number of significant challenges. For example, the advanced video services enabled by IPTV demand a more reliable, powerful and scalable video platform. Furthermore, the advent of these new IPTV services will have a marked impact on operational support systems. Designing, creating, delivering and analyzing performance of such services with existing systems is proving to be very complex as the next-generation networks over which they are delivered grow and evolve.

Broadbus and Axiom Systems are providing a solution that addresses these challenges and enables service providers to rapidly deploy an end-to-end, "order to cash" environment. The partnership combines the solid-state Broadbus B-1(TM) Video Server, which provides the most reliable, scalable and best- performing platform for advanced on-demand video services, with Axiom Systems' AXIOSS solutions, which are utilized to design, create, deliver and analyze advanced services across end-to-end next-generation networks.

"Broadbus' partnership with Axiom Systems combines the most powerful platform for advanced video services with a leading OSS solution used by the world's largest communications service providers," said Tom Kennedy, senior director of marketing for Broadbus. "Operators that deploy the Broadbus and Axiom Systems solution will gain the benefits of a solution that addresses their on-demand needs today and in the future, as they deploy advanced services such as time-shifted television and nDVR."

Service providers that deploy the combined Broadbus and Axiom Systems solution receive the benefits of:

* Reduced time to design, create, test and introduce new IPTV services;
* Carrier-class reliability and availability;
* Reduced total cost of ownership;
* Scalable, reliable and high-performance on-demand video infrastructure;
* Simplified activation/provisioning of highly complex end-to-end IPTV
services; and
* Analysis of service performance to ensure continual improvement of IPTV
product profitability.

"Today's service providers recognize that the arrival of advanced services requires a solution that brings together process, systems, departments and technologies to deliver one smoothly functioning entity, capable of continually refining the IPTV product cycle," said Nik Soheili, vice president of alliances for Axiom Systems. "Broadbus and Axiom Systems have brought to market a solution that simplifies the deployment of on-demand video and other IP services, which will scale to meet increasing future demands."

About Broadbus

Broadbus develops fully scalable, next-generation video on-demand solutions designed to solve streaming scale, space, power consumption and live ingest issues for communications service providers deploying advanced video services such as VOD, IPTV, Time-Shifted TV, Network-Based DVRs(nDVR), On-Demand Ad Insertion and ultimately, full-scale Television On-Demand (TOD). Broadbus offers a migration path to the emerging TOD environment, while fully exploiting existing upgraded broadband networks. The company's revolutionary solid-state server architecture, based on the intelligent configuration and management of massive amounts of dynamic random-access memory (DRAM), eliminates the use of mechanical hard drives for video streaming and ingest. The result is unparalleled performance, reliability and scalability for VOD and advanced on-demand services

Broadbus was selected by Red Herring for inclusion into its annual list of Top 100 Private Companies, named for the second consecutive year to CED Magazine's Broadband 50, awarded Product of the Year by the Massachusetts Network Communication Council and listed as a finalist for Best Innovation in two categories for the first annual On-Demandies(TM) awards hosted by Digital Hollywood. For more information, please visit http://www.broadbus.com/.

Broadbus(R), TOD(R) and B-1(TM) are trademarks of Broadbus Technologies, Inc.

About Axiom Systems

Axiom Systems is the leader in software for the design and delivery of wireline and wireless services for communications providers. The company's AXIOSS(R) Suite which incorporates modules for Order Management, Service Inventory, Service Activation and a Designer Tool, provides customers with advanced solutions for new services that include IPTV, VoIP, IP VPN and Triple Play. More Communications Providers in Europe use AXIOSS for IP and broadband service fulfilment than from any other vendor. Global customers include -- Cable & Wireless, Deutsche Telekom, TeliaSonera, Wanadoo, AOL, Telekom Austria, TDC, Telecom New Zealand, NTL, Telecom Italia and TelMex. The company is headquartered in the UK, with regional offices in Rome, Munich, Paris, Madrid, Budapest, Seattle USA, Sydney and Singapore.

Press Contacts:
Jim Owens Martine Parsons
Broadbus Axiom Systems
(978) 266-7264 +44 (0) 118 9294133
jowens@broadbus.commparsons@axiomsystems.com

Source: Broadbus Technologies, Inc.

CONTACT: Jim Owens of Broadbus Technologies, Inc., +1-978-266-7264,
jowens@broadbus.com; or Martine Parsons of Axiom Systems, +44-118-9294133,
mparsons@axiomsystems.com

Web site: http://www.broadbus.com/

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