AVP Announces Multi-Brand Sponsorship Agreement With Sony

AVP Announces Multi-Brand Sponsorship Agreement With Sony

- Agreement Makes Sony BRAVIA(TM) Televisions the 'Official High Definition Television' Along With the Sony Cybershot(R) and a(TM) Digital Still Cameras the 'Official Cameras' for the AVP Crocs Pro Beach Volleyball Tour -

LOS ANGELES, May 22 /PRNewswire-FirstCall/ -- AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. (BULLETIN BOARD: AVPI) , a lifestyle sports entertainment company focused on professional beach volleyball, announced today a new, multi-faceted sponsorship with Sony for the 2006 AVP season. The agreement will make Sony BRAVIA(TM) Televisions the 'Official High Definition Television' and Sony Cybershot(R) and a(TM) (pronounced alpha) Digital Still Cameras the 'Official Cameras' for the AVP Crocs Tour, the national touring series that features more than 200 of the nation's top male and female professional beach volleyball players.

As part of the deal, Sony will be the Tour's exclusive provider in the High Definition Television, Blu-ray disc(TM) technology, and digital imaging equipment categories at the remaining 2006 AVP Crocs Tour events commencing with the Santa Barbara Open on May 18-21.

"We are extremely excited to announce Sony, a true technology and media giant, as a new sponsor of the AVP Crocs Tour," said Leonard Armato, CEO and Tour commissioner. "As a global brand continually at the forefront of cutting-edge technology, Sony is a perfect match for the energy, excitement, and forward-thinking and progressive fan base of AVP events. We look forward to building this partnership in the years to come."

Mike Fasulo, Chief Marketing Officer for Sony Electronics said, "As more sporting events expose their fans to the benefits of high-definition technology, it is a natural fit for Sony, as the industry leader in this arena, to be associated with exciting and competitive sports such as the AVP tour."

About AVP Pro Beach Volleyball Tour, Inc.

AVP Pro Beach Volleyball Tour, Inc. is a lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. AVP operates the industry's most prominent volleyball tour in the United States, the AVP Crocs Tour. Featuring more than 200 of the top American men and women competitors in the sport, AVP will hold 16 AVP Crocs Tour events throughout the United States in 2006. In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball. For more information, please visit www.avp.com.

Contact:
Kimberly Moran
Brener Zwikel & Associates
(818) 344-6195 ext. 121
kimberlym@bzapr.com

Audra Silverman
Brener Zwikel & Associates
(212) 708-1703
audras@bzapr.com

Lasse Glassen
Financial Relations Board
(310) 854-8313
lglassen@financialrelationsboard.com

Source: AVP

CONTACT: Kimberly Moran, +1-818-344-6195, ext. 121, kimberlym@bzapr.com,
or Audra Silverman, +1-212-708-1703, audras@bzapr.com, both of Brener Zwikel &
Associates, for AVP; or Lasse Glassen of Financial Relations Board,
+1-310-854-8313, lglassen@financialrelationsboard.com

Web site: http://www.avp.com/

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