World Television Group Plc ("World Television" or "the Group"): New Product Launch

World Television Group Plc ("World Television" or "the Group"): New Product Launch

LONDON, April 3/PRNewswire/ -- World Television (AIM:WTV), the world's leading webcasting and multimedia
visual communications company, announced today the launch of its multimedia
news release and podcast services in response to the growing demand from our
clients for next generation web-based communication technologies.

Almost 40% of global companies expect to boost their budget for online
media in 2006 in order to communicate more effectively both internally and
externally [Source: 3rd Annual IMS Enterprise Web Communications Survey].

World Television's Multimedia News Release and podcast services will
enable organisations to leverage the latest online technology and enhance
their communication strategies, revolutionising the way they convey their
messages to target audiences. This worldwide launch follows a rigorous
testing programme and soft launch with key client partners.

MNR

The MNR is a cost-effective, interactive communications tool that
combines text, video, audio, photos, logos, images and related material,
including electronic brochures, on one platform that is distributed in HTML
format to multiple audiences worldwide. Corporations, associations,
government agencies and a variety of other organisations are embracing MNRs
as media relations and marketing tools. They can extend the reach of
multimedia content such as Video and Audio News Releases, Satellite Media
Tours, B-Roll, A-Roll, corporate video, TV commercials, webcasts and
sound-bites, beyond broadcast media to reach additional media types (print,
online), customers, shareholders, employees and other target audiences.

Through an exclusive strategic partnership with PR Newswire, the global
leader in commercial news distribution, our MNRs will be posted on PR
Newswire's media-only website, PR Newswire for Journalists (PRNJ), where more
than 80,000 journalists (broadcast, print, radio and online) have registered
to access news and information.

Podcasts

World Television's podcast service enables organisations to benefit from
this new technology in a business context. Combined with webcasts and
delivered via the web or intranets, podcasts offer wider distribution of
communications messages and enable viewers to listen or watch anywhere at
their convenience. Usage statistics are tracked to give World Television's
clients valuable information on audiences' response.

Podcasting is ideal for investor relations, public relations, internal
communications and government/political communications. It is successfully
used for analyst audio early morning calls, video and audio versions of
financial announcement webcasts, PR and multimedia news releases, symposia,
CEO presentations, company updates and training programmes. Enhanced
functionality includes indexing and slides.

Steve Garvey, CEO of World Television, said: "Technology continues to
offer exciting new communications opportunities to organisations and World
Television is committed to maintain its position at the leading edge of the
international communications business. The launch our Multimedia News Release
and podcast services underlines our commitment to offer innovative and
reliable solutions to our clients as the broadband Internet continues its
rapid growth."

About the Strategic Alliance with PR Newswire

Under a partnership agreement with PR Newswire Europe, World Television
provides broadcast PR services to PR Newswire's European customers. In
return, World Television offers PR Newswire Europe's regulatory and PR wire
distribution services to World Television's existing customer base.

About PR Newswire

PR Newswire Association LLC (http://www.prnewswire.com and
http://www.prnewswire.co.uk) provides electronic distribution, targeting,
measurement and broadcast services on behalf of some 40,000 corporate,
government, association, labour, non-profit, and other customers worldwide.
Using PR Newswire, these organisations reach a variety of critical audiences
including the news media, the investment community, government
decision-makers, and the general public with their up-to-the-minute,
full-text news developments.

PRNJ : www.prnewswire.com/media

About World Television

World Television Group is an international multimedia communications
company which uses the power of television and the web to inform and
influence audiences globally. The company is the global leader in webcasting
and multimedia communication solutions delivering over 10,000 projects in 35
countries on 5 continents per year.

On behalf of multi-national companies, governments and campaigning
organisations the company provides engaging and effective visual
communications for public relations, internal communications, investor
relations, public policy and campaigning.

It has offices in London, Zurich, Frankfurt, Geneva, Stockholm, Madrid,
Sydney and Nelson (New Zealand).

WEBCASTING - PODCASTING - MNRs - BUSINESS TELEVISION - NEWS

PROGRAMMING - BROADCAST PR - ARCHIVE - EVENTS

Source: World Television Group Plc

For more information: World Television Group plc, Steve Garvey, Chief Executive, Tel. +44-(20)-7388-8555, Alison Prangnell, Marketing, Tel: +44-(0)-207-554-2187, alison.prangnell@world-television.com, Buchanan Communications, Charles Ryland/Jeremy Garcia, Tel. +44-(20)-7466-5000

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