PR Newswire Broadcast Minute for Monday, April 3, 2006

PR Newswire Broadcast Minute for Monday, April 3, 2006

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Survey Finds Televised Sports Inhibit Intimacy

With over 100 hours of televised college basketball during March, following the Olympics, N-F-L playoffs and the Super Bowl, what's the impact of all this sports watching on relationships? Turns out there can be a significant effect on intimacy when both partners don't share the sports passion.

National advertising agency MARC U-S-A commissioned a survey to see what happens when one spouse/partner watches a lot more T-V sports than the other. The survey was conducted by OpinionZone.com, the agency's independent online research panel.

Analysis identified two key groups among respondents -- Sports Fans and Sufferers. Sports Fans are those who watch televised sports heavily while their partners seldom or never watch. Sufferers are those who seldom or never watch while their partners watch heavily.

Nearly one in four Sufferers report a short-term negative impact on their relationship from their partner watching T-V sports. Only half as many Sports Fans perceive short-term negative effects. The differing perceptions appear to continue with 18 percent Sufferers seeing a long-term negative effect compared to only 12 percent Sports Fans. Perhaps, they need to turn off the T- V and start talking or some could end up watching T-V in different homes.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3175218

New Lifetime Pulse Poll, Conducted By Roper Poll, Reveals Violence Against Women Emerging as Important 2006 Election Issue For Both Women and Men

According to a new "Lifetime Women's Pulse Poll," conducted for the network by Roper Poll, when women and men vote in the mid-term elections this fall, expected issues such as homeland security, jobs and the economy and the war in Iraq will be very important, but an issue that receives far less attention -- preventing violence against women and girls -- will be just as, if not more, important to them. This and other poll results demonstrating the growing prevalence and importance of the issue of gender violence come as Lifetime Television launches its 2006 public education and advocacy campaign, Our Lifetime Commitment: Stop Violence Against Women.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3175278

Disability Travel Survey Identifies Most Popular American Cities

Where do adults with disabilities commonly travel for leisure or business within the continental U-S? Until the recent study of U-S adults with disabilities, conducted in February 2005 by Harris Interactive for the Open Doors Organization, there was really no answer to this key question. Now American cities and their tourism bureaus can gauge how popular they are among this growing market segment. Topping the list of cities most traveled to by adults with disabilities were New York City, Washington, D-C, and Chicago, edging out Orlando, Las Vegas, and Los Angeles. Rounding out the top ten destinations, in order, were San Francisco, Atlanta, Dallas, and San Diego.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3175204

Listeners Report Paying Close Attention to Live Traffic Reports and Their Sponsors

A recent study conducted by Edison Media Research found that almost three- quarters of radio traffic listeners pay more attention to commercials read live by the announcer of a traffic or news report than they do to pre-recorded commercials. The Edison Metro Traffic Study also concluded that 78 percent of those commuters requiring traffic information for suburban roadways gained this traffic information from their regular local traffic stations.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3175281

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com .

PRNewswire -- April 4

Source: PR Newswire

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