Video Feed: 10th Annual PRISM Awards to Be Held in Beverly Hills

Video Feed: 10th Annual PRISM Awards to Be Held in Beverly Hills

SATELLITE FEEDS:

Friday, April 28th, 2006
6:00 AM - 6:30 AM ET
3:00 AM - 3:30 AM PT
IA 6
Transponder 10
C-Band
Downlink Freq: 3900 Horizontal

FORMAT: B-roll and soundbites

STORY SUMMARY:

The 10th Annual PRISM Awards will be held this Thursday, April 27th at the Beverly Hills Hotel in Beverly Hills, CA. The awards recognize the accurate depiction of drug, alcohol and tobacco use and addiction in film, television, music and comic book entertainment.

This marks the 10th Anniversary of the PRISM Awards, which are presented by The Entertainment Industries Council, Inc. in partnership with the National Institute on Drug Abuse and FX Network, reflect the entertainment industry's growing commitment to fighting substance abuse and addiction through accurate depictions of drug, alcohol and tobacco use and addiction.

Celebrity attendees included: Dr. Nora Volkow, NIDA Director; Brian Dyak, President/CEO EIC; Donny Deutsch, CNBC's "The Big Idea," Master of Ceremonies; Mariska Hargitay, "Law & Order: SVU"; Kathryn Morris, "Cold Case"; CCH Pounder, "The Shield"; Lauren Holly, "NCIS"; Rene Auberjonois, "Boston Legal"; Gary Cole, "The West Wing"; Kelly Rowan, "The OC"; Melissa Rivers, TV Guide Channel; Gordon Clapp, "NYPD Blue"; Katey Sagal, "8 Simple Rules"; T'Keyah Crystal Keymah, "That's So Raven"; Laura Innes, "ER"; Isaiah Washington, "Grey's Anatomy"; Lori Loughlin, "Summerland"; Dr. Drew Pinsky; Robert Patrick, "The Unit"; Benny Mardones, recording artist; Mackenzie Rosman, "7th Heaven"; Melody Thomas Scott, "The Young & The Restless"; Enrico Colantoni, "Veronica Mars"; Rockmond Dunbar, "Prison Break"; Lisa Vidal, "ER"; Christina Vidal, "Freaky Friday"; Tanya Vidal, "The Division"; Brenda Strong, "Desperate Housewives"; Camille Mana, "One on One"; Dave Coulier, "Skating with the Stars"; Julie Warner, "Family Law"; Chuck Negron, music artist; Jordan Clarke, "The Guiding Light"; and Dee Wallace, "Sons and Daughters."

SOUNDBITES:
* Dr. Nora Volkow
* Brian Dyak
* Kelly Rowan, "The OC," winner for Performance In a Drama Series.
* Lori Loughlin, "Summerland," Performance in a Drama Multi-Episode
Storyline
* Donny Deutsch
* Mariska Hargitay, "Law & Order"
* Kathryn Morris
* CCH Pounder, "The Shield"
* Isaiah Washington, "Grey's Anatomy"
* Lauren Holly, "NCIS"
* Rene Auberjonois, "Boston Legal"
* Gary Cole, "The West Wing"

B-ROLL INCLUDES: Highlights of the PRISM Awards presentations in the Crystal Room of the Beverly Hills Hotel. Celebrity arrivals.

VIDEO PROVIDED BY: Southland News Distribution Company, Inc. (310-481-0401)

CONTACT: To arrange an interview with NIDA Director, Nora D. Volkow, M.D., or NIDA Deputy Director, Timothy Condon, Ph.D., contact: Sharan Jayne, +1-202-365-5646 or Beverly Jackson, +1-202-494-7394, both of NIDA; or FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: Henri Bollinger, +1-818-784-0534, henri@bollingerpr.com, for NIDA

PRNewswire -- April 25

Source: National Institute on Drug Abuse

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Profile: intent