TiVo Announces Winner Of Nationwide Ambassador Competition

TiVo Announces Winner Of Nationwide Ambassador Competition

San Diego Resident Awarded Cash Prize, Mini Cooper Convertible, and Role of TiVo Ambassador

ALVISO, Calif., April 11 /PRNewswire-FirstCall/ -- TiVo, the creator of and a leader in television services for digital video recorders (DVR), today announced the winner of a contest to crown the top TiVo enthusiast in the nation. As the winner of the TiVo Ambassador contest, San Diego resident Matt Ward will enjoy $50,000 in cash and prizes -- including a new Mini Cooper convertible -- and a once in a lifetime opportunity to help spread the word about the joys of owning a TiVo(R) DVR.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060411/SFTU078 )

"We've seen an unprecedented loyalty and passion for TiVo since the company's inception," said Katie Ho, VP of Consumer Marketing at TiVo. "Through this contest we've heard from a growing fan base eager to share how TiVo has transformed the way they watch TV. With the TiVo Ambassador contest, we wanted to put our top enthusiasts in the spotlight -- and honor their contribution to the TiVolution."

Ward, a San Diego native who is currently working on his first children's novel, won the award through a clever and humorous depiction of how TiVo has transformed the way he watches television. His winning video shows Ward running for the office of the TiVo Ambassador, and features a TiVo DVR as a valued real-life member of the family. Viewers see the box playing board games with the kids, consuming milk and cookies, and snuggled beside Ward on the sofa.

"It's amazing to be named the TiVo Ambassador and to win these prizes," said Ward, from his home in San Diego, "But it's also really nice to be honored by this organization, whose product I am so passionate about. And the timing couldn't be more perfect -- my earnings will allow me to continue work on a children's novel, a project that has been a dream of mine for many years."

The contest, announced in September 2005, was open to all TiVo Rewards(TM) members who had earned 25,000 points in the program by referring friends to the TiVo(R) service prior to the contest start date. Those vying for the top spot submitted personal essays and creative videos showcasing their passion for TiVo. In just over a year and a half, more than 350,000 TiVo subscribers have enrolled in the company's rewards program. The program grants points redeemable for great rewards to TiVo owners who refer new subscribers.

As the TiVo Ambassador, Ward will gather with legions of fans throughout the year to spread the word about the celebrated ability of TiVo to deliver the best way to watch television.

To see Matt Ward's winning video, along with other finalist submissions, visit www.tivo.com/fan.

About TiVo Inc.

Founded in 1997, TiVo (NASDAQ:TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way." The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.

TiVo, TiVoToGo, Season Pass, WishList, 'TiVo, TV your way.', and the TiVo Logo are trademarks or registered trademarks of TiVo Inc.'s subsidiaries worldwide. All rights reserved. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.

Photo: http://www.newscom.com/cgi-bin/prnh/20060411/SFTU078
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: TiVo Inc.

CONTACT: Krista Wierzbicki of TiVo Inc., +1-408-519-9438 or
kwierzbicki@tivo.com; or Kimberley Pierce of Sutherlandgold Group,
+1-866-262-7373, ext. 114, or kimberley@sutherlandgold.com, for TiVo Inc.

Web site: http://www.tivo.com/

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