Saturn Kicks Off The New York Auto Show With Concert in Times Square to Unveil Three All-New Vehicles
Saturn Kicks Off The New York Auto Show With Concert in Times Square to Unveil Three All-New Vehicles
Special Performance by Camp Freddy at Hard Rock Cafe New York Benefits Charity and Attracts Celebrities Including Lindsay Lohan, Moby, Dave Navarro, Scott Weiland and More
NEW YORK, April 12 /PRNewswire/ -- General Motors' Saturn division unveiled three new vehicles - the Aura midsize sedan, Sky Red Line performance roadster and Outlook crossover vehicle - at an exclusive event last night at Hard Rock Cafe New York in Times Square. Hosted by Run DMC's Darryl "DMC" McDaniels, the event not only celebrated the inspiring revitalization of the brand, but also benefited DKMS organization, the largest private bone marrow donor foundation in the world, for which McDaniels is a spokesperson.
An estimated crowd of 20,000 gathered outside the Hard Rock Cafe in Times Square shortly after 10 PM for the dramatic unveiling and surprise performance by Camp Freddy. Perched on a platform 60 feet above Times Square, Camp Freddy rocked the crowd and then moved inside for a two-hour private concert. Guests were also entertained by DJ Frankie Inglese, who was spinning the turntables throughout the night. One of the many highlights of the evening was a generous $40,000 donation made to the DKMS organization by Saturn.
Guests including Lindsay Lohan, Drea de Matteo, Estella Warren, Michelle Trachtenberg, Eriq La Salle, the New York Giants' Tiki Barber and more had the opportunity to see the dynamic new vehicle designs up close, while enjoying the first New York performance in two years by Camp Freddy, a collaboration of Dave Navarro, Matt Sorum, Billy Morrison, Chris Chaney and Scott Weiland. Moby, Gina Gershon, Shooter Jennings, Jerry Cantrell, Fuel's Brett Scallions, and Duff McKagan surprised guests by joining the band on stage throughout the night, and the crowd erupted as the band brought down the house with a cover version of Run DMC and Aerosmith's "Walk This Way."
"These new vehicles show the evolution of Saturn and our commitment to creative design, inspiring concepts and most importantly, our customers' growing needs," said Saturn General Manager Jill Lajdziak. "The Times Square unveil was exciting for Saturn and we look forward to rolling out these cars, so our friends and families across the country can experience this new chapter for the brand firsthand."
The Aura, Sky Red Line and Outlook are among five vehicles joining the Saturn family for the 2007 model year. Vehicles already introduced include the Sky roadster and the Saturn Vue Green Line hybrid SUV.
More about Saturn's three new production vehicles:
* The 2007 Saturn Aura brings the new design of Saturn into a fun-to-drive
sports sedan, with bold exterior styling and high levels of interior
refinement. A hybrid version of Aura is on tap for later in the 2007
model year.
* The Sky Red Line performance roadster adds a boost of extra power and
performance to Saturn's new signature roadster with a 260-horsepower,
2.0L turbocharged engine and a performance-tuned suspension package.
* The Saturn Outlook crossover blends utility with optimal proportions, a
stable stance and distinctive design. It comfortably seats eight people
and provides nimble and agile handling beyond what is normally found in
a vehicle in this class.
About GM:
General Motors Corp. (NYSE:GM), the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.
About DKMS:
DKMS is the largest private bone marrow donor foundation in the world. The organization has facilitated more than 8,000 transplants. That's more than five per day since its founding in 1991. DKMS now has more than 1.3 million registered donors and makes up 13% of worldwide registered unrelated stem cell donors and accounts for 22% of NMDP registered donors. The organization is currently expanding into North America to make it simpler for U.S. patients to gain access to DKMS registered donors.
About Camp Freddy:
CAMP FREDDY, headed up by Dave Navarro (Red Hot Chili Peppers, Jane's Addiction), Matt Sorum (Guns N' Roses, Velvet Revolver), Billy Morrison (Doheny, The Cult), Donovan Leitch (son of legendary folk singer Donovan), Chris Chaney (Jane's Addiction, Alanis Morrisette) and its newest member Scott Weiland (Stone Temple Pilots, Velvet Revolver) was created for the sole purpose of having a great time. Joined onstage by an amazing list of artists to perform some of the greatest rock songs ever written, when Camp Freddy performs, it's more than just a performance, it's an experience.
About Hard Rock International
With 121 high-energy Hard Rock Cafes, 11 Hotel & Casinos and two stand- alone Casinos in more than 41 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com.
Source: Saturn
CONTACT: Randy Fox, Saturn Communications, +1-313-665-2133,
randal.l.fox@gm.com; Jennifer Green, jgreen@bncpr.com or Alice Chung,
achung@bncpr.com, both of BNC on behalf of Saturn, +1-310-854-4800
Web site: http://www.gm.com/
http://www.hardrock.com/
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