MVine Provides First Direct Route From Social Networking to a Record Deal

MVine Provides First Direct Route From Social Networking to a Record Deal

LONDON, April 12/PRNewswire/ -- New independent record label MVine provides the first direct route from
social networking services to a record deal, establishing mvine.com as the
only community with the power to sign artists.

MVine is pioneering the simple but innovative idea of signing artists on
peer recommendation. Members of MVine's on-line community of musicians & fans
spot new acts with potential from amongst the several hundred unsigned acts
showcasing on MVine's virtual venue. Word of mouth spreads a buzz about a
band - MVine takes it further and signs artists based on audience feedback.
That's true democracy for you.

Calum MacColl, MVine co-founder, and a musician and producer himself,
explains the philosophy: This is the missing link that musicians have been
waiting for. Having identified 'Generation DIY' musicians as very net-savvy
and proactive, our research showed most musicians would rather make music
than market it. They can't afford to pay for marketing but they want to get
signed. For us, establishing a label with a free, dedicated linked community
was the obvious solution. By engaging musicians and fans as the label's A&R
forum, we're also empowering audiences with a sense of purpose. We believe
the opinions of hundreds of people are more likely to identify really special
artists than relying on one A&R person."

The Slides are a perfect example - a hugely exciting new band that
MVine's audience spotted immediately on the label's virtual venue
(www.mvine.com). MacColl explains, "There was a real buzz from our audience
about The Slides, so we listened to their songs, went to see them play live
and promptly offered them a deal. We might have found them without the
audience's involvement, but then again we might not." The first single, Slow
Bullet, is out on 7" red vinyl on 17th April, with their debut album of the
same name on May 1st.

In Summary

MVine has now signed five on the basis of peer recommendation.
'Generation DIY' musicians still need the support of those who can help them
reach their audiences, and whilst the MySpace phenomena taps partway into
this, Mvine goes all the way by closing the gap between musicians, audiences
and a label.

Website: http://www.mvine.com

Source: MVine Ltd

Contact Kerry Harvey-Piper, on +44 (0)7976 272139, (e) kerry@mvine.com

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