Rentrak Announces fuse, Mag Rack, NBC Universal, Oxygen, Sportskool and WWE as New OnDemand Essentials Customers

Rentrak Announces fuse, Mag Rack, NBC Universal, Oxygen, Sportskool and WWE as New OnDemand Essentials Customers

PORTLAND, Ore, April 24 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) today announced six new subscribers to its OnDemand Essentials(TM) VOD measurement system. Multi-year deals have been signed with fuse, Mag Rack, NBC Universal, Oxygen, Sportskool and WWE.

With the addition of these six new customers, Rentrak now has a total of 28 content provider subscribers that are using OnDemand Essentials to access daily VOD content performance data in multiple ways, across cable multiple system operators (MSOs). Subscribers include studios, cable networks and VOD-only networks of all content types which feature movies on demand, subscription on demand, free on demand and real time encoding.

"We are very pleased to welcome this prestigious group of cable and movie studio programmers as new OnDemand Essentials customers. It's clear that these industry leaders recognize the value of using OnDemand Essentials to analyze content performance in order to strengthen their on demand offerings," said Ken Papagan, corporate executive vice president of Business Development at Rentrak.

Cathy Hetzel, senior vice president, OnDemand Essentials at Rentrak commented, "We are thrilled that the industry has shown such significant support for the value that OnDemand Essentials reporting service provides. Our customers are using OnDemand Essentials to make important scheduling and marketing decisions as well as using the reports in advertising sales efforts and backend reporting."

"Consistent and timely usage measurement is a key element for the evolution of the on-demand platform," said Jean-Briac Perrette, senior vice president, New Media and chief financial officer for NBC Universal Cable. "NBC Universal's agreement with Rentrak will help us measure our VOD performance and ensure we're offering the best programming to help satisfy and attract customers and advertisers to our diverse on demand offerings."

"As a content company with free subscription and transactional On Demand programming, we are very excited to utilize OnDemand Essentials as we analyze our usage metrics and adjust our programming strategies," commented Jim Brown, Director of Operations, WWE 24/7 On Demand.

Subscribers to Rentrak's OnDemand Essentials have access to data from all of Rentrak's participating MSOs including Bresnan Communications, Comcast, Cablevision, Charter and Insight Communications.

About OnDemand Essentials(TM)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides cable operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, web browser-based 24x7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively by identifying trends, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's near-term focus centers on its Entertainment Essentials(TM) suite of services that is redefining measurement in the digital media era. Available by subscription, each Entertainment Essentials service provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies allowing executives to analyze detailed industry- wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

Contacts: Sallie Olmsted/Shawn Smith
Rentrak Corporation
310-854-8124/8187

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Shawn Smith,
+1-310-854-8187, both of Rentrak Corporation

Web site: http://www.rentrak.com/

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