Tennessee Tourism Announces International Icons Dolly & Elvis Together at Last in a Broadcast Television First

Tennessee Tourism Announces International Icons Dolly & Elvis Together at Last in a Broadcast Television First

NASHVILLE, Tennessee, April 24/PRNewswire/ -- In a broadcast television first, Tennessee music superstars Dolly Parton
and Elvis Presley meet on screen to promote their home state. The newest
commercial from the State of Tennessee's Department of Tourist Development
features Dolly Parton riding alongside Elvis in a digital scene recreation
from the 1967 classic Elvis film, Clambake.

The ad signifies the first time Elvis has digitally appeared with another
celebrity for a television commercial. It throws together country and rock n'
roll representing the range of culture and music found in Tennessee.

According to Dolly Parton, the commercial was "a once in a lifetime
experience. Riding in a convertible with Elvis? What more could a girl ask
for? I am so proud of my Tennessee heritage and I am thrilled and incredibly
honoured to be promoting our great state along side the world's most
legendary superstar."

The idea behind the commercial is to bring together two international
stars that symbolize Tennessee's unparalleled musical history. The state of
Tennessee is a true melting pot of culture, portrayed by this broadcast in a
very unusual and memorable way. The commercial is a positive, energetic and
unforgettable celebration of Tennessee's past, present and future.

Dolly and Elvis are part of a long line of Tennessee music legends.
Whether it is blues, rock, country, jazz or bluegrass.

Source: Lofthouse Enterprises

For more information about this commercial please telephone +44(0)1462-440784 and for further details on Tennessee, please visit www.tnvacation.com. Contact: David Nicholson, Lofthouse Enterprises, Woodlands, Park Street, Hitchin, Herts SG4 9AH, Tel: +44(0)1462-440784, Email: david@david-nicholson.com

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