The Orchard Extends Its Mobile Reach to 85 Million New Consumers Through Deal With Infospace

The Orchard Extends Its Mobile Reach to 85 Million New Consumers Through Deal With Infospace

World's Largest and Leading Distributor and Marketer of Digital Music Solidifies No. 1 Position in Distributing Independent Content to Mobile Carriers

NEW YORK, and LAS VEGAS, April 6 /PRNewswire/ -- The Orchard, the world's leading distributor and marketer of independent music, today at CTIA announced a deal with Infospace that will make mastertones from The Orchard's 800,000-track catalogue available to Infospace's mobile partners, including Cingular, Virgin Mobile US and T-Mobile, among others. Infospace is a leading provider and publisher of mobile content and applications in North America.

This agreement extends The Orchard's mobile reach to 85 million new mobile subscribers, solidifying its industry position as the No. 1 provider of independent content to global carriers.

The Orchard is the first major independent music distributor to provide tones to Infospace's mobile partners. As part of the relationship, The Orchard will maintain direct marketing relationships with each of Infospace's key carrier partners, in order to develop promotions that target each mobile operator's audience, as well as develop exclusive offerings from The Orchard's cadre of popular artists creating mobile-only music on a regular basis.

"Extending our artists' and labels' music into ring tones and ring back tones provide more choice for mobile subscribers who want music beyond the Billboard Top 40," said Greg Scholl, chief executive of The Orchard and managing director of Dimensional Associates, the company that owns The Orchard, eMusic and Dimensional Music Publishing. "We are pleased to work with Infospace to enhance their content offering and provide their partners with the best independent music from around the globe in new and innovative ways."

The Orchard offers digital retailers and mobile operators globally the best independent music from around the world. Along with master and ringback tones from chart-topping artists like Green Day and Coldplay, international superstars like Bob Marley and Ravi Shankar, and a vast array of unique tones offering unprecedented personalization alternatives, The Orchard offers some of the most innovative tones in the market. For example, customers will be able to choose from Tolstoi's voice, a message of peace from the late Pope John Paul II, quirky mobile-only mini-songs by cult favorites Ween and ring tone comedy from Lewis Black.

About The Orchard

The Orchard is the leading distributor and marketer of independent music in the world, representing thousands of labels spanning 73 countries and every music genre. The Orchard supplies its catalogue of more than 800,000 tracks to all of the leading legal digital music retailers and mobile operators throughout the world. The company is headquartered in New York and London, with operations in Tokyo, Buenos Aires, Tel Aviv, Hong Kong, Vancouver, Kolkata, Johannesburg, Moscow and Melbourne, and local representatives in Paris, Milan, Berlin, Barcelona, Lausanne, Ramallah, Nairobi, and Sao Paulo.

Media Contacts:
For The Orchard
Andy Morris/Justin Kazmark
The Morris + King Company
(212) 561-7465 / (212) 561-7466
andy.morris@morris-king.comjustin.kazmark@morris-king.com

All other Orchard inquiries: info@theorchard.com

Source: The Orchard

CONTACT: Andy Morris, +1-212-561-7465, or andy.morris@morris-king.com,
and Justin Kazmark, +1-212-561-7466, or justin.kazmark@morris-king.com, of The
Morris + King Company for The Orchard

-------
Profile: intent