LG Electronics Announces Retail Availability of World's Largest Plasma Display in Production

LG Electronics Announces Retail Availability of World's Largest Plasma Display in Production

71-Inch Plasma Unveiled at Bi-Coastal Red Carpet Events

ENGLEWOOD CLIFFS, N.J., April 6 /PRNewswire/ -- The first plasma display measured in feet instead of inches is available in the United States for the first time.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060406/CGTH026 )

LG Electronics continues to reshape the digital display landscape with the announcement of the U.S. availability of its 71-inch Plasma High-Definition Monitor (MW-71PY10), the largest in production worldwide. Reaffirming the company's position as a consumer electronics industry leader, the mammoth plasma offers consumers the finest in home entertainment with the most vivid and realistic viewing experience.

"The retail launch of the LG 71-inch plasma HDTV monitor underscores our commitment in providing innovative solutions to the premium, high-end consumer electronics industry," said Robert A. Perry, vice president, consumer electronics sales and channel marketing, LG Electronics U.S.A., Inc. "We are thrilled to offer this flagship product, for the first time, to consumers in the United States at two of our key retailers, Ken Cranes on the West Coast and Sixth Avenue on the East Coast."

Kicking-off the introduction of the 71-inch plasma to the U.S. market, LG hosted two exclusive, invitation-only red carpet events -- one at Ken Cranes Home Entertainment in West Los Angeles and the other just north of New York City at Sixth Avenue Electronics in Paramus, N.J.

Guests at both events had the chance to get up-close and personal with the 71-inch plasma and, for the first time, purchase the only display measured in feet, not inches. Attendees of the East Coast celebration also had the opportunity to meet "Dancing with the Stars" celebrity, Stacy Keibler, who helped LG and Sixth Avenue Electronics celebrate the private unveiling.

"Sixth Avenue is proud to host the star-studded unveiling of LG's 71-inch display with Stacy Keibler," said Mike Temiz, president of Sixth Avenue Electronics. "The enormous flat panel plasma HDTV monitor further establishes our role as a leading provider of premium, high-end digital display solutions to our customers."

"Our involvement in the unveiling of the LG 71-inch is yet another milestone in the history of Ken Cranes," said Casey Crane, president of Ken Cranes. "This premium display fits within our mission to offer only the best of the best in the home entertainment solutions."

The MW-71PY10 boasts 1920x1080p display resolution, making it among the first plasma displays to offer the full HD specification, about twice the resolution of conventional plasma displays. The unit also incorporates LG's proprietary XD Engine technology, which takes the low resolution of analog signals to near high-definition levels, providing consumers with better overall picture quality and viewing experience. This offering can be broken down into six distinct processes that help to improve brightness, enhance detail, and apply more accurate color and noise reduction with film-like high- resolution.

Advanced connectivity options include HDMI and DVI inputs, both with HDCP for digital connection. Multiple HD component inputs as well as composite and S-Video provide flexible options for a variety of source components. There is also an RGB input for PC connectivity. Flexible PIP, split-zoom and twin- picture features allows sub-windows to be moved, resized, swapped, and split into multiple windows (up to nine). With a 1,200:1 contrast ratio, the display offers a crisp, colorful viewing experience. The 71-inch plasma also boasts multiple LG technologies to minimize the likelihood of image retention.

A two-year limited warranty on parts and labor is standard with the MW- 71PY10. One of the industry's most aggressive programs for PDPs, the warranty extends two years from the date of purchase.

ABOUT LG ELECTRONICS U.S.A.

Based in Englewood Cliffs, N.J., LG Electronics U.S.A., Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc., a $45-billion global force in consumer electronics and mobile communications. LGEUS comprises four core business areas: mobile phones, consumer electronics, home appliances and information technology products, all marketed under its "LG: Life's Good" theme. For more information, please visit http://www.lgusa.com/ .

ABOUT LG ELECTRONICS, INC.

LG Electronics, Inc., is a global leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA mobile phones, residential air conditioners, optical storage devices and home theater systems. With total worldwide consolidated revenue of more than US$45 billion, LG Electronics comprises four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060406/CGTH026
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN9
PRN Photo Desk, photodesk@prnewswire.com
Source: LG Electronics

CONTACT: John Taylor, +1-847-941-8181, jtaylor@lge.com , Clara Chang,
+1-201-816-2011, clarachang@lge.com , or, Brent Tongco, +1-312-397-6007,
brent.tongco@ogilvypr.com , all for LG Electronics

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