The Nautica(R) Brand Navigates life(TM) With New Marketing Campaign

The Nautica(R) Brand Navigates life(TM) With New Marketing Campaign

Ed Burns, Actor, Writer, Director, and Producer Featured in the Nautica(R) Brand's New Navigate life(TM) Advertising Campaign

NEW YORK, April 6 /PRNewswire/ -- The Nautica(R) brand announced today that Ed Burns will appear in its Navigate life(TM) global marketing campaign. The new advertising campaign will feature the acclaimed actor, writer, director, producer and father in a series of ads as he navigates through life situations and showcases his ability to transition from business to an active lifestyle. The brand first featured a celebrity in its ads with the launch of the Navigate life(TM) campaign last February with actor Thomas Jane. Continuing from last year's theme, the Navigate life(TM) campaign will celebrate life's travels, adventures and relationships and depicts the spirit of a man of style who takes advantage of life by merging work and play.

"Ed Burns is a multi-faceted career and family man which is why we selected him to appear in our new ad campaign. He is a role model for both men and women and represents all-American style," said Denise V. Seegal, President and CEO of VF Sportswear, Inc. "We strive to form an emotional connection with our consumer through our campaigns, featuring people in real- life situations, similar to the events in their own lives. Ed Burns is someone our consumers can emulate and embodies the balanced, energetic lifestyle of the Nautica(R) brand."

Laird + Partners, a New York-based agency, created the Navigate life(TM) campaign to portray Ed Burns balancing life in a multitude of settings transitioning from work to enjoying time on the boat, on the golf course and on the beach. Photographed by Peggy Sirota on location in San Diego, the imagery offers a perfect destination to capture the timeless, energetic lifestyle of the Nautica(R) brand's consumer.

"These new Spring images represent a true evolution of our Navigate life(TM) campaign that launched last year," said Trey Laird, President and Executive Creative Director of Laird + Partners. "Ed Burns is very relaxed and real and represents the true ease which the Nautica(R) brand exemplifies."

The new Navigate life(TM) campaign will appear in over 25 publications, major newspapers in our top 10 markets and air on television during the summer.

Ed Burns entertains audiences as actor, writer, director and producer. He was lauded by critics and audience alike for his first feature, "The Brothers McMullen," which premiered in competition at the 1995 Sundance Film Festival, winning the Grand Jury Prize. Burns wrote, directed and starred in the film, which was shot on a budget of only $25,000 and went on to gross over $10 million at the domestic box office, making it the most profitable film of 1995. Burns's second film which he wrote, directed, produced and starred in was the romantic comedy "She's The One," with Jennifer Aniston and Cameron Diaz. Burns' additional film roles include "No Looking Back," "Sidewalks of New York," Ash Wednesday," "Confidence," "Life, Or Something Like It," "Fifteen Minutes," and "Saving Private Ryan." Burns has just completed principal photography on "Purple Violets," the eighth film that he has written, directed, produced and starred in and is putting the finishing touches on "Looking for Kitty." "The Groomsmen," which he directed, wrote and starred in opposite Brittany Murphy, John Leguizamo and Jay Mohr, will be released later this year.

Founded in 1983, the Nautica(R) brand is a leading global lifestyle brand with products ranging from men's, women's and children's apparel and accessories to a complete home collection. The Nautica(R) brand's products are styled in timeless design and premium quality that enhance our consumer's energetic lifestyle yet recognize their desire for balance. In 2003, the Company was acquired by VF Corporation a world leader in branded apparel including jeanswear, intimate apparel, sportswear, outdoor products and workwear. Its principal brands include Lee(R), Wrangler(R), Vanity Fair(R), Vassarette(R), Bestform(R), Lily of France(R), John Varvatos(R), Jansport(R), Eastpak(R), The North Face(R), Vans(R), Napapijri(R), Kipling(R) and Reef(R). For additional information, please go to http://www.nautica.com/.

Source: Nautica

CONTACT: Rosalind Drisko, Nautica, +1-212-887-8114; or Lauren Grund,
Susan Magrino Agency, +1-212-957-3005

Web site: http://www.nautica.com/

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