Motorola Introduces New Local Content Distribution System That Makes Television More Relevant

Motorola Introduces New Local Content Distribution System That Makes Television More Relevant

The Motorola On-Target System Allows Programmers to Customize National Programming for Local Broadcast -- Creating New Revenue Opportunities and Meaningful Audience Experiences

LAS VEGAS, April 25 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE:MOT) today introduced a new content distribution system that allows programmers to customize national video feeds for local audiences by inserting content at affiliate sites. The new Motorola On-Target gives programmers a new way to address different market segments by adding local information into a national broadcast.

With the new Motorola On-Target system, programmers can pre-position regionalized content such as advertisements, and seamlessly insert that content during a selected local available time slot, giving viewers a customized message that is relevant to their regional area.

The new On-Target system will be demonstrated at the National Association of Broadcasters (NAB) tradeshow (24 - 27 April 2006, Las Vegas Convention Center).

The Motorola On Target system consists of two components: An uplink management component to ingest, manage, create schedule, and distribute content, and a new downlink Integrated Receiver Decoder (IRD) to receive, store and insert customized content into the national feed on a pre-scheduled or real-time basis.

The new Motorola Integrated Server Receiver (ISR) 4410 is an IRD with a internal 200GB hard drive. The hard drive can receive and store MPEG2 video clips, graphics and text that can be used to insert customized spots into a video feed received from a satellite uplink location. Graphics and text can be animated and composited with stored or live content -- with content seamlessly switched between the live and stored feeds.

The Motorola On-Target Control System is an open-source based server that manages content distribution, including a file queue that can send content to all Motorola ISR 4410s, a subset of the ISRs in a system, or a single device. The system also includes automated remote backup of ISR hard devices.

In addition, the system includes an authoring station where editors can create timelines, playlists with graphics and/or text, and preview any sequence prior to distribution. The web-based application can be located at an affiliate site so that local content can be created and uploaded to the On- Target Control System for eventual playout to headend-resident ISR4410s.

"The Motorola On-Target system delivers a complete end-to-end system for customizing programmers' national feeds at the local level and providing the facilities for value-added services," said Doug Means, Motorola corporate vice president and general manager, Connected Home Solutions. "With the advent of the On-Target system, we are continuing our commitment to provide programmers with innovative solutions to leverage their investments in Motorola digital content delivery networks."

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit http://www.motorola.com/ .

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.

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Source: Motorola, Inc.

CONTACT: Paul Alfieri of Motorola, Inc., +1-215-323-1804, or
paul.alfieri@motorola.com

Web site: http://www.motorola.com/

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