Digital Rapids Chosen by Starwin Media Holdings as Media Content Processing Technology Partner

Digital Rapids Chosen by Starwin Media Holdings as Media Content Processing Technology Partner

MARKHAM, Ontario, April 17 /PRNewswire/ -- Digital Rapids Corporation is pleased to have been chosen to provide media content processing technology to Starwin Media Holdings Inc. , a U.S.-based satellite and IPTV service for the ethnic media market worldwide.

Digital Rapids and Starwin have entered into a partnership agreement under which Digital Rapids will provide hardware and software solutions to support future deployment of media content via satellite and IPTV platforms. The companies are also partnering for product development in support of satellite and IPTV set-top-box distribution, and for marketing of their collaborative efforts.

Starwin has recently acquired Strategic Media International (SMI). The acquisition allows Starwin to step directly into the China media sector through an ownership stake in SMI subsidiary Stellar Mega Media, the largest private media corporation in mainland China. Starwin and Digital Rapids will work together to leverage existing brand equity and global market presence to address new opportunities and broaden penetration in the Asia Pacific and worldwide markets.

Planned elements of the Starwin & Digital Rapids partnership include:

* Participation in the building of a super head-end, master control
studio center in the U.S. and mainland China to produce, process
(ingest and encode) and distribute content programming from Asia
Pacific countries to the ethnic media market globally.

* Conversion (ingest, encoding and transcoding) of the intended
300 (plus) aggregated channels to be ready for distribution on IPTV
and satellite platforms.

* On-going research & development to produce new technology products
that meet the requirements of the media entertainment and broadcast
industry.

For more information on Digital Rapids products, please visit http://www.digital-rapids.com/.

About Starwin Media Holdings Inc. - Starwin Media Holdings Inc., a Nevada corporation in the United States, is the first U.S. media group aiming to cover both U.S. and China with programs including: financial, education, movies, drama, entertainment, documentary, variety shows, sports, food and travel. Starwin's television broadcasting network is actively planning to deploy a worldwide media network via satellite & IPTV platforms to bring different cultures in the world together. For more information, visit http://www.starwinmedia.com/ and http://www.smicorp.com.hk/.

About Digital Rapids Corporation - Digital Rapids is a leading developer of professional hardware and software solutions for real-time video ingest, playout, transcoding, and streaming. Product lines include Stream video ingest and transcoding solutions, Copper for the secure and error corrected distribution of digital media over diverse networks, StreamZHD and CarbonHD, an HD product line for real-time HD acquisition, playout, and transcoding. Digital Rapids products integrate seamlessly into existing post production, broadcast, and corporate environments, dramatically increasing the volume and quality of media produced while increasing productivity and lowering overall costs. Digital Rapids Corporation (www.digital-rapids.com) is headquartered in Ontario, Canada and has sales offices in California, the UK and Australia.

Digital Rapids, the Digital Rapids logo, StreamZ, StreamZHD, CarbonHD, Copper and DRC-Stream are trademarks or registered trademarks of Digital Rapids Corporation. All other trademarks are the property of their respective holders. Features, pricing, availability and specifications are subject to change without notice.

Source: Digital Rapids Corporation

CONTACT: Mike Nann, Marketing Manager of Digital Rapids Corp.,
+1-905-946-9666 Ext. 135, mike.nann@digital-rapids.com; or Starwin Media
Holdings Press Contact, IR Department, +1-213-627-1280, ir@starwinmedia.com

Web site: http://www.digital-rapids.com/

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