The Toughest Sport on Dirt is Coming to FOX This Fall!

The Toughest Sport on Dirt is Coming to FOX This Fall!

COLORADO SPRINGS, Colo., April 17 /PRNewswire/ -- FOX Sports and the Professional Bull Riders (PBR) are excited to announce that bull riding is coming to FOX this fall! The 90 minute tape-delayed PBR television broadcasts are slated to air on three single-header NFL Sundays. Fans can tune in on September 17, October 1, and October 29 to catch these adrenaline-charged Built Ford Tough Series events featuring the world's elite bull riding tour, the Built Ford Tough Series presented by Wrangler.

The three PBR events will air at 4:30 - 6:00 p.m. ET immediately following the early NFL games or at 2:30 - 4:00 p.m. ET leading into the late NFL games, which will be determined two-weeks prior to game day in each market. The Greensboro, N.C. BFTS event airs on Sunday, Sept. 17, while the PBR World Finals from Las Vegas will air on October 29; the October 1st event is still to be determined. On October 29, the PBR event not only follows the NFL on FOX, but airs the same day of a possible Game Seven of the 2006 World Series.

PBR management is excited to enhance its programming with FOX coverage and not only deliver professional bull riding to its passionate fan base, but win new enthusiasts in the process.

Said CEO of the PBR, Randy Bernard, "I believe that the FOX Sports agreement is a landmark move for the PBR and will impact our sport in a huge way. Airing on NFL Sundays will bring the PBR into a tremendous number of homes, as well as expose our sport to an ideal demographic. FOX will deliver a broadcast that is very informational for the casual viewer and at the same time showcase the high impact action that our passionate fans expect."

"We are very excited to showcase some of the Professional Bull Riders' premier events," said FOX Sports President Ed Goren. "With its ever-growing fan base and popularity, the addition of PBR's elite bull riding tour to FOX Sports' schedule is a wonderful complement to our championship programming lineup."

More than 104 million viewers tune in each year to the PBR on NBC, OLN and on a host of foreign networks across the globe. With over 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand alone sport which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 600 athletes competing in more than 100 PBR sanctioned competitions.

In just 12 years of existence, FOX Sports has earned 63 Emmy Awards for excellence in the presentation of the biggest sporting events on television. FOX Sports is the exclusive network broadcast rights holder for Major League Baseball, the exclusive network broadcaster of NFC regular-season National Football League games and a rights holder of NASCAR NEXTEL Cup racing. In January, FOX Sports begins exclusive coverage of Fiesta Bowl, Orange Bowl and Sugar Bowl from 2007 through 2010, and the new, stand-alone, BCS National Championship Game from 2007 through 2009. David Hill and Ed Goren are the Executive Producers of FOX Sports. For additional information on the Professional Bull Riders, please visit www.pbrnow.com or call 719.471.3008.

MEDIA CONTACT:

Bonnie Wheatley
PR Department
719.471.3008
bonnie@pbrnow.com

Source: Professional Bull Riders

CONTACT: Bonnie Wheatley, PR Department of Professional Bull Riders,
+1-719-471-3008, bonnie@pbrnow.com

Web site: http://www.pbrnow.com/

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