PR Newswire Broadcast Minute for Wednesday, March 29, 2006

PR Newswire Broadcast Minute for Wednesday, March 29, 2006

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Princeton Review Names Top 10 'Best Value' Colleges - Private & Public: BYU & New College of Florida Ranked #1

Which colleges offer students the best bang for their (ahem) parents' bucks? The Princeton Review says the nation's "best value" private college is Brigham Young University while New College of Florida is the "best value" public college. The schools hold number one spots on The Princeton Review's ranking lists of top 10 private / top 10 public "best value" colleges in its book, "America's Best Value Colleges: 2007 Edition." Published yesterday, the book profiles one hundred-fifty schools the New York-based education services company names as the best deals in undergraduate education this year.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3172789

Paramount Pictures Begins Nationwide Casting Search for Identical Twin Boys, 9-11, to Play Lead Roles in 'The Spiderwick Chronicles'

Paramount Pictures is seeking one pair of identical twin boys aged 9 to 11 to play the lead roles in "The Spiderwick Chronicles," a new fantasy film based on the best-selling series of books. No acting experience is necessary. Interested twins and their families can log on to www.SpiderwickCasting.com to learn more details about how to submit an audition tape. The film will begin production in summer 2006.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3173323

First-Ever 'Lights Out' Calling Service Offers to 'Tuck In' America

In a call-to-action to help consumers understand the value of getting good quality sleep, Tylenol P-M is offering a new tool: a free "Lights Out" calling service. It's timed to when clocks "spring forward" at 2a-m on April 2nd, and when most Americans lose an hour of sleep. By dialing 1-866-448-9579 through April 30th, callers can sign up to receive a free "Go to Bed" reminder call at the time they specify. The call is delivered by renowned sleep authority Dr. Maas, author of "Power Sleep." The "go to bed call" will include Dr. Maas' sleep tips for getting a good night's sleep accompanied by soothing music.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3173385

'Idol' Star Kimberley Locke Continues Second Year With Lane Bryant

Lane Bryant is proud to announce that Curb recording artist, Kimberley Locke will once again appear as a national spokesmodel for the plus-size brand. Kicking off a new marketing and advertising campaign, Locke appeared at Lane Bryant's newest Cacique plus-size intimate apparel store in Reno, Nevada on Saturday, March 25th with hundreds in line to meet the pop singer. The campaign, set to launch in stores May 2006, will feature Kimberley Locke in the latest designer fashions from Lane Bryant.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3173322

National Poll Reveals the Emergence of a 'New Man'

Could adult men actually be more complex than they get credit for? Is it possible that labels like "meathead," "metrosexual," and "yuppie," don't tell the whole story? Evidently. In a national survey of more than 800 men ages 21 to 34, Miller Genuine Draft and the Kelton Research Group revealed that, as men move on from the days of drinking whatever beer is available and wearing baseball hats backward, they become more interested in elevating their game without sacrificing too many of their regular-guy comforts. They care more about preparing a good meal, meeting friends for a beer and owning a home than they do about amassing shoes, savoring fine wine or dining at expensive restaurants. This new man is discerning when it comes to some important everyday and lifestyle decisions, but isn't overtly concerned about fitting into cultural molds or trends. Miller Genuine Draft commissioned the study as part of its overall brand re-positioning, which features all-new packaging and marketing that pays tribute to these "evolving" adults.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3172926

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com

PRNewswire -- March 29

Source: PR Newswire

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