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Tuesday, March 28, 2006

Focus on the Family Turns to Music & Content Download Site to Reach New Audience

Focus on the Family Turns to Music & Content Download Site to Reach New Audience

Ministry Aligns With SongTouch to Bring Family Advice to New Generation

COLORADO SPRINGS, Colo., March 28 /PRNewswire/ -- Focus on the Family has joined SongTouch, the largest online source for downloadable Christian music. The alliance between Focus on the Family and SongTouch will be publicly announced during GMA Week in Nashville, April 1 through 5.

SongTouch (www.songtouch.com), a digital Internet store that offers music and entertainment from major Christian record labels, spoken word recordings and concert footage, is proud to now offer Focus on the Family content. As a faith-based company, SongTouch is encouraged knowing that every day they are growing the Christian community and bringing Christians together. Focus on the Family's new relationship with SongTouch will provide downloadable specialty content to the millions of families looking for trusted advice and values-based entertainment.

In this relationship with SongTouch, Focus on the Family will be able to make popular radio content like its "Adventures in Odyssey" series, Radio Theatre and Dr. James Dobson's "Focus on the Family" daily broadcast available for quick and easy download. Focus on the Family's radio affiliates will be able to create customized download sites.

"As a ministry dedicated to nurturing and defending families worldwide, Focus on the Family continually strives to reach those families in new and relevant ways," said Jim Daly, president of Focus on the Family. "Our relationship with SongTouch will allow us to do just that -- deliver Focus' timeless and trusted family advice, encouragement and entertainment to a new generation of families in a format that's safe, convenient and fun."

"The Focus on the Family and SongTouch partnership is another step in the right direction to fulfill SongTouch's mission of impacting lives through family-friendly music and entertainment," stated Howard Rachinski, founder of SongTouch, a service of Touch, Inc. "We are thrilled to now offer popular Focus on the Family content such as 'Adventures in Odyssey' and Radio Theatre."

Focus on the Family, founded in 1977, is a Christian non-profit organization dedicated to nurturing and defending families worldwide. The "Focus on the Family" broadcast has over 1.5 million listeners daily in the United States alone. Focus on the Family has offices worldwide with a total audience of over 200 million. For more information, visit www.family.org.

Headquartered in Portland, Oregon, SongTouch.com, a service of Touch, Inc., is a fast-growing digital Internet store that allows users access to a diverse online collection of Christian entertainment and music for as low as $0.99 per download. As a faith-based company, SongTouch is about touching lives through music and finds its strength in knowing that every day they are growing the Christian community, bringing Christians together. SongTouch is currently available for the Windows operating system in the U.S. For more information, visit www.songtouch.com

Source: Focus on the Family

CONTACT: Christina Loznicka of Focus on the Family, +1-719-531-3386,
Christina.Loznicka@fotf.org

Web site: http://www.songtouch.com/

Web site: http://www.family.org/

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